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Nathan Latka

๐Ÿ‘ค Speaker
223533 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So the onboarding, when you go into that mail, it's a super clean experience.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

You've really optimized.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

You got your first million bucks here of revenue.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

You posted this back about seven months ago and you said really most that most of the initial, I saw some people in the comments asking how you got them.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

It was really you sending out your own emails back into your tool.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

We've seen a couple of tools like this have really high churn rates.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

What's your churn rate?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

7% of logo churn per month or revenue churn per month?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Logo churn per month.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Okay, interesting.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

And how are you getting new customers today?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Is it still cold email or is it SEO or something else?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Wait, can you tell me about that?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

I see it here.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

You're paying 20% commission.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

How many affiliates have signed up and how many have driven at least one sale?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So there's 280 affiliates who have driven at least one new customer.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

How many total customers out of your 4,500 came from affiliates?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Do you know or arrange?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Wow, that's big.