Nathan Latka
👤 SpeakerAppearances Over Time
Podcast Appearances
What is this?
Did any of these surprise you?
I mean, you called out a couple of these.
Let's talk about the webinar strategy.
1,272 leads from a webinar you did with UserVoice?
You guys know what I think.
We love webinars.
You guys see that?
You see the cost per webinar lead versus the cost for all the other leads?
You see the change?
I mean, just put in a sentence for everyone just to follow.
Again, they spent $6,500 to promote this webinar.
They were expecting in the pro forma 300 leads.
You got 1,200 at $5 a lead.
Opportunities converted to $13.
And then dollars, this is actual converted pipeline 249.
Did any of these other line items in terms of the tactics down the left come surprise any of you guys?
Live events, website, demos are basically NA.
Were they just not working or?
So just to summarize, again, that 2017, you just saw the Q4 tactics, the actual performance.