Neal Veglio
speaker
2,822 appearances
17 recordings
1 series
first heard May 2026
last heard 21 Sep
Neal Veglio’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 17 in all, peaking in Aug 2026 with 6.
Appearances
And that is friction to hitting the button.
Friction is the only reason ad reads survive at all.
What Spotify have built removes that friction entirely, and then, and this is the really important bit.
Tells you.
When to press it?
That's not a skip function.
That's a recommendation.
And here's my favorite part for want of a better word.
It's happening on ads that Spotify themselves have sold.
So one half of the building is on the phone to advertisers going, yeah, we could put your messages in front of 300 million paying subscribers, and that'll be a lot of money to do that, please.
And then the other half of the building is going, oh no no no no, don't listen to them.
Here's a
Big button.
And apparently, according to James's own analysis on this, he put that to them, and Spotify's line was that they're not affecting ad delivery.
Which is technically true.
Genuinely technically true.
If you've decided that delivery means the file arrives on the handset, on the device, but nobody's ever bought an advert in the hope that it lands safely in someone's phone.
They bought it, hoping it reaches a person's ears or eyes.
Everyone involved knows that that's the entire
transaction at play here.
Showing 1381–1400 of 2,822 · page 70 of 142
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