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Neil Freiman

👤 Speaker
2558 total appearances

Appearances Over Time

Podcast Appearances

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

If you hear automaker CEOs talk about it from Mary Barr at GM to Jim Farley at Ford, they're saying that they got ahead of the consumer.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

And some of this has to do with

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

government incentives to push these automakers to make electric vehicles.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

But the consumer was just not there.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

They never caught on in a big way, at least yet here in the United States.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

Many, many reasons for that, whether it's the high cost or not enough chargers or that the fact that gas is below three dollars a gallon now.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

But for whatever reason, that automakers got way ahead of the consumer.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

And now that they say to a T, we're following where the customer is going and the customer is still buying hybrids and they're still buying

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

internal combustion engine cars.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

Now, some analysts are quite skeptical that these automakers can pull off what they're saying.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

They're saying we can do this balancing act where we still lean into gas-powered cars and hybrids, but at the same time win this global EV race against China.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

Because right now, the Detroit Big Three, they collectively have less than 5% of the global EV market.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

The top three EV sellers are Tesla, Geely, and BYD.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

They

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

they together have nearly 40%.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

So they're saying you're trying to have it both ways here, Ford and GM.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

You want to lean into more gas-powered cars and you're winding down operations for a lot of your biggest EV sellers.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

And at the same time, you want to grab market share.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

You're saying that Chinese EVs are about to take over the world and you want to compete against them.

Morning Brew Daily
'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

Well,