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Morning Brew Daily

'Roomba' Maker iRobot Files for Bankruptcy & ‘Zootopia 2’ Rakes in $1B

16 Dec 2025

Transcription

Chapter 1: What is the main topic discussed in this episode?

1.246 - 20.075 Unknown

The best B2B marketing gets wasted on the wrong people. In what possible world do I need the seven pound bag of wasabi peas that social media is obsessed with showing me? To reach the right professionals, use LinkedIn ads. LinkedIn has grown to a network of over 130 million decision makers. You can target your buyers by job title, industry, and more.

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20.336 - 34.527 Unknown

Spend $250 on your first campaign, and LinkedIn will even give you a $250 credit on your next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply only on LinkedIn ads.

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36.38 - 44.193 Neil Freiman

Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, the hottest new corporate job is storyteller.

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44.653 - 53.207 Toby Howell

Then Ford's push into EVs is going worse than Neil trying to parallel park. It's Tuesday, December 16th. Let's ride.

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57.17 - 74.294 Neil Freiman

I am a great parallel parker, actually. I learned in the mean streets of South Philadelphia where everyone is watching you. I didn't even have a backup camera at that time. So I just want to clear the air there. I am a good parallel parker. But I don't want to talk about that. What I do want to talk about to start the show is... Mariah Carey.

74.615 - 98.82 Neil Freiman

The queen of Christmas has made music history after her ubiquitous holiday bop, All I Want for Christmas is You, notched 20 weeks at number one on the Billboard Hot 100, the longest reign of any song in the chart's 67-year history. What's also remarkable is that this song didn't hit number one for the first time until 2019, 25 years after it was released in 1994. Toby, I think

98.8 - 114.328 Neil Freiman

It is extremely well-deserved. All I Want has got infectious energy, classic Christmas flourishes, an impeccable vocal, and enough complexity to keep you listening again and again. Musicologists have identified 13 different chords in the song, far more than the average pop track.

114.308 - 131.068 Toby Howell

Never heard it. You want to sing it for me, Neil? As your parallel parking for me? No, I think this is indicative of just the holiday music craze era that we are in right now because I want you to pull out your phone right now and check the top 50 songs in the U.S. on Spotify.

131.048 - 154.436 Toby Howell

33 of them are christmas related in some way amongst stalwarts like taylor swift's ophelia golden from k-pop demon hunters it's a sea of christmas songs right now if you had done the same thing back in 2019 just around 15 christmas songs would appear as of the start of december so We all have a little bit of a case of the blue blaze right now.

Chapter 2: Why did iRobot file for bankruptcy and what does it mean for Roomba owners?

1037.847 - 1046.839 Neil Freiman

The truth is, no one knows what's around the corner. Anything can change the world of work, and those changes can be due to factors that are internal, external, or global.

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1047.039 - 1058.535 Toby Howell

From HR to payroll and benefits, ADP designed forward-thinking solutions to take on the next anything. That means businesses can prepare to tackle whatever transforms the world of work next.

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1058.515 - 1075.5 Neil Freiman

Because no matter how determined you are to thrive in a constantly changing landscape, it's impossible to prepare for everything on your own. ADP's HR solutions help businesses of all size manage recruiting, onboarding, payroll, and more, so you can stay focused on the future. Learn more at ADP.com.

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1075.52 - 1099.305 Toby Howell

That's ADP.com. If you're a parent dropping banger bedtime tales for your kids, consider taking your talents to corporate America because you are in demand. Today's Toby trend is all about the sudden boom in job postings searching for storytellers. Microsoft is hiring a senior director of narrative and storytelling.

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1099.285 - 1114.548 Toby Howell

Notion has a 10-person storytelling team, while USAA is hiring its fourth staff storyteller, which is about four more than you'd expect for a military-focused financial services company. Over on LinkedIn, there's been an outbreak of storytellers.

1114.828 - 1139.345 Toby Howell

The percentage of job postings that reference the term doubled in the past year, with more than 70,000 self-proclaimed storytellers across marketing, media, and communications. It's happening at the upper echelons of companies too. Executive used storyteller or storytelling 469 times through December 11th, up from 147 times a decade ago. What is a storyteller?

1139.785 - 1164.581 Toby Howell

It's sort of a modern Frankenstein's calm monster. Part media relations manager, part corporate writer, part content marketer, and 100% a new rebrand of an old position that tech companies love pulling off. Maybe a decade ago, this would be called a story ninja or a words guru. Now the invoke title is storyteller. Neil, unfortunately, I think we're storytellers too. Should we update our LinkedIn?

1164.802 - 1187.675 Neil Freiman

I mean, podcaster is bad enough to have that as your title. This is something that companies do when a department maybe has a little taboo around it. They change the name to get people thinking that it's something else. There are a lot of HR departments that are now people operations, and this is exactly what's going on. So I'm sure a lot of you listening to this are rolling your eyes.

1187.735 - 1206.765 Neil Freiman

But at the same time, you might be applying because these storytellers make a lot of money. The compliance technology firm Vanta began hiring for a head of storytelling this month. The salary is up to $274,000, which shows you how in demand or important communications are for big companies.

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