Neil Freiman

And then in the in the late 90s and early 2000s, these robots were deployed with

US ground troops.

They searched the World Trade Center after 9-11 and they monitored an oil spill in the Gulf of Mexico.

So a lot of military industrial uses.

And then in 2002, these guys said, OK, what if we actually made something for the consumer?

So they released the Roomba in 2002.

And since then, it's been a very successful product.

It sold more than 50 million units, created the category.

But there was all this competition.

They've been forced to cut their prices because

This has happened across the economy.

Chinese low-cost goods have been flooding into the markets all around the world, forcing domestic companies to cut their prices and their profits just cratered as a result.

Pile on $23 million in tariffs and this company needed to sell.

Well...

This push into EVs by automakers was a worse bet than my Buccaneers minus five pick on Sunday.

And I mean, much worse.

Ford was literally letting $100 bills on fire for years.

Go back to April 2024, which is the most recent data available.

Ford was losing $132,000 on each electric vehicle that it sold.

It's lost $13 billion in total on its EV business from 2021 to 2024.