Neil Nellison

But to nail that metric exactly like Facebook with the 12 friends or whatever it is, we're not there yet because it's different per segment.

But it can be something like number of newsrooms published or right now on the CRM side, it's mostly after they import a big list of contacts and they start using it.

I would say importing right now is really important.

No, it's not.

It's not like I would say I would describe that as like an old way of doing things like creating a press release.

So how do you do it?

That's what I'm trying to figure out.

So we want brands to tell their stories themselves.

So we give them awesome newsrooms that are like social friendly, mobile friendly, responsive, all the things.

What does that mean, though?

I don't get newsroom.

Yeah, Newsroom is like, I guess, like a website with like a news hub where they post all there.

So you could say like maybe like a best way to put it would be like a mini WordPress site or a medium posting or something like where they can publish all their news, right?

It's a CMS, right?

Okay.

there are so many CMSs out there.

So that doesn't make us unique.

But what makes us unique is that we link that CMS with outreach and CRM tools.

So you can be like, all right, so I'm Emirates, right?

We work for Emirates.