Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Neil Nellison

๐Ÿ‘ค Speaker
143 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

And so they publish like first-class entertainment, a story or press release about first-class entertainment.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

They first push it to their website, which is like integrated in their main website.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

But then also like from Presley, they can orchestrate like tomorrow morning, I want this to go out to journalists.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

Tomorrow afternoon, I want to send this personal pitch to this high-profile blogger.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

And the day after, I want to send it to all our pilots or all our staff.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

Yeah, great question.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

So I think...

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

There's a number of reasons, but one of the reasons is that if you want to do this PR machine really well, you need to link up a lot of different solutions.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

It's not just publishing it on the website, but it's also doing personal outreach, following up with a journalist, doing mass emails to lower-tier journalists.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

It's all the work that comes in.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

There's a lot of tools that can help you with that, but as a PR professional, you have to

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

get those tools to work together.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

And that's why they use Presley.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

Like you're all those in one night.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

All in one.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

Um, like there's a big difference, um, in, uh, in customer, like fully weighted customer acquisition.

SaaS Interviews with CEOs, Startups, Founders
1038 How Prezly Bootstrapped To $1.6m+ in ARR

Um, so like I would say right now it's around seven to eight K fully weighted.