Neil Parak

It's not our software, but everything we've created is like using Zaps and to talk to ActiveCampaign to sync to the booking software we use, which is completely customized to link to our website, which we completely customized.

So there's customization involved, which is extremely hard and expensive to copy.

I spent $20,000 just on doing the UI testing for our booking forms.

Initially, to be honest, it was like $1,000 to get started and then started rolling more and more of the profits back into it.

So for the franchise operations, I probably put $200,000 in to get that set up.

Interesting.

Yeah.

Well, that's good.

Full-time, yeah.

We've been around since 2013.

I quit my VC job in 2015, and I booked a one-way flight to Colombia, and I was traveling for about five years while building this, and then COVID happened, so I came back to LA and now post in the US.

So we have about 10 people on operations.

I'll tell you about eight full-time, about two part-time who are on operations for the home offices.

You know what's interesting is the local market, especially for clean air, feels like two years behind the time in terms of marketing.

I think most local businesses are.

So here's the dirty secret.

It's such a hidden gem.

As long as you do the stuff which is current, you are already ahead of the competition.

45% of local companies still don't have a website, if you think about that.

Most of them are doing flyers, things like that.