Neil Parak

So as long as you're doing SEO, keep your Google ratings pristine, have an awesome looking website, you're already way ahead of the pack.

So small growth hacks would just be keeping on top of what, especially Google, which is the king, is releasing.

For example, they release Google local services, get on that immediately.

Growth hack that.

Figure out how to optimize it.

Figure out why they show people at the top.

and just kind of focus on everything Google's putting out and optimizing that.

Because if you do that alone, you're already way, way ahead of the competition.

So that's what I love about local market is like, you don't have to reinvent the wheel, just do it better.

Do you have, or have you been able to back into like a CAC to get a new home on your system in LA?

We have, and there's two different amounts.

One would be for regular residential and one would be for vacation rental.

Ours is probably about, I think last time I calculated a CAC for regular residential, I think it was about $66.

Okay.

Yeah.

Yeah.

Get them on the platform.

You know, maybe they're a one-time customer, maybe they're a recurring customer, right?

So the goal is for them to be a recurring customer because $66 per clean would not be profitable.

That wouldn't work, yeah.