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Neil Parak

๐Ÿ‘ค Speaker
241 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

So it does depend on the cleaner, but you're looking at roughly 50% to 55%, maybe up to 60%.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

If we're outsourcing to a company, it could be even more.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

But let's say 50% to 60% is typically what you're pushing out to the cleaner.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Marketing costs are... Nathan, as you know, at the beginning, you're doing a lot of marketing.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Afterwards, it's mostly word of mouth referral.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

So we spend maybe...

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

I'd say 5% to 10% on... Let's say 5% of revenue on marketing per month.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Yep.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Then we have some overhead expenses.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

So overhead expenses is probably 10% to 15%.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Other large expense I could think about would be...

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Credit card transaction fees, which are a pain in the butt, but that takes off 3% immediately.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Then other minor software expenses here and there, just Zapier, things like that, just to connect everything, ActiveCampaign, things like that.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

So that'll add some fixed amount as well.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Yeah, yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

I mean, we count the revenue as the top line, right?

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Because we take all of that in.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

So 20 would be probably profit, net profit is kind of what you're looking at.

SaaS Interviews with CEOs, Startups, Founders
Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises

Yeah, bootstrapped.