Neil Parak

That would be what a franchise cleaning company would trade at.

Then, obviously, when the market has gone crazy, it's just based off the brand value for large franchises.

But that's the beauty of franchises is as you scale, the brand grows, the intrinsic value of the brand just grows much more.

It's no longer based off of a local cleaning company multiple.

It's based off of franchise multiple and brand multiple.

Based off of corporate location alone, right?

So what we're doing with the franchising model, what I mentioned is just corporate location.

We have Denver, we have Myrtle Beach, and especially we had more and more franchise units.

That's going to grow with themselves, right?

And those franchisors will be able to make money themselves, hopefully copying our economics, right?

We're going to show them the model, help them do it.

And then that just scales with it.

Sure.

So the franchise model, we charge $35,000 for the initial fee.

And then we charge up 6% royalty is the amount that's charged for the ongoing fee.

And there's other minor fees like tech fees, marketing fees, which kind of just are cost covers basically.

Okay.

So, yeah, that's the amount we charge.

And then, you know, we just guide them and help them to get set up and grow from there.

And you've sold two so far.