Neil Patel

Now you can start in a niche if you want, and there's nothing wrong with that, but you need to make sure that you can expand that niche into a large market because the amount of effort it takes to market a business, whether it's on LinkedIn or any social platform or even SEO, for a niche compared to a large market is almost the same amount of effort. Sure. It's harder in a large market.

Now you can start in a niche if you want, and there's nothing wrong with that, but you need to make sure that you can expand that niche into a large market because the amount of effort it takes to market a business, whether it's on LinkedIn or any social platform or even SEO, for a niche compared to a large market is almost the same amount of effort. Sure. It's harder in a large market.

Now you can start in a niche if you want, and there's nothing wrong with that, but you need to make sure that you can expand that niche into a large market because the amount of effort it takes to market a business, whether it's on LinkedIn or any social platform or even SEO, for a niche compared to a large market is almost the same amount of effort. Sure. It's harder in a large market.

Now you can start in a niche if you want, and there's nothing wrong with that, but you need to make sure that you can expand that niche into a large market because the amount of effort it takes to market a business, whether it's on LinkedIn or any social platform or even SEO, for a niche compared to a large market is almost the same amount of effort. Sure. It's harder in a large market.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

It takes longer to see results, but it's the same process in the same time and energy that you're putting into it. So might as well go after something big because it's very unrealistic to be in a niche and being like, you know what, I'm going to dominate this niche and gobble up a hundred percent of the market share. or even 20, 30%. That's very hard to do.

But on the flip side, it's easier to say, hey, I'm going to go after this multi-billion dollar market and I'm going to gobble up 0.1% of it, right? You gobble up even something small, that's enough money where you're generating millions of dollars where it's meaningful, right? For example, if it's a $10 billion market that you're going after, you gobble up 0.1%.

But on the flip side, it's easier to say, hey, I'm going to go after this multi-billion dollar market and I'm going to gobble up 0.1% of it, right? You gobble up even something small, that's enough money where you're generating millions of dollars where it's meaningful, right? For example, if it's a $10 billion market that you're going after, you gobble up 0.1%.

But on the flip side, it's easier to say, hey, I'm going to go after this multi-billion dollar market and I'm going to gobble up 0.1% of it, right? You gobble up even something small, that's enough money where you're generating millions of dollars where it's meaningful, right? For example, if it's a $10 billion market that you're going after, you gobble up 0.1%.

But on the flip side, it's easier to say, hey, I'm going to go after this multi-billion dollar market and I'm going to gobble up 0.1% of it, right? You gobble up even something small, that's enough money where you're generating millions of dollars where it's meaningful, right? For example, if it's a $10 billion market that you're going after, you gobble up 0.1%.

But on the flip side, it's easier to say, hey, I'm going to go after this multi-billion dollar market and I'm going to gobble up 0.1% of it, right? You gobble up even something small, that's enough money where you're generating millions of dollars where it's meaningful, right? For example, if it's a $10 billion market that you're going after, you gobble up 0.1%.

But on the flip side, it's easier to say, hey, I'm going to go after this multi-billion dollar market and I'm going to gobble up 0.1% of it, right? You gobble up even something small, that's enough money where you're generating millions of dollars where it's meaningful, right? For example, if it's a $10 billion market that you're going after, you gobble up 0.1%.