Nelson Valkenburg

speaker

967 appearances 5 recordings 1 series first heard Apr 2026 last heard 16 Sep

Nelson Valkenburg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jul 2026 with 2.

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And it started of course with drive to survive, that increased the reach and then they thought hang on, this is the formula.

So the success, what is the definition of success?

Is probably what is the bottom line financially, because Liberty has to make money from it, and what is the reach.

And if the reach grows, then all of the other side hustles, let's say, the deals that we see on track.

The pit lane, sponsored by Kit Kat, for instance.

Uh we saw this in Silverstone for the first time.

The place where the driver can jump on his mechanics after he wins a

race is sponsored by a champagne company.

That specific place, that's three races old that that specific deal it I it feels to me.

Everything is being monetized and it starts with getting eyeballs on the sport.

Now what is difficult for you and me and probably the the all the the the fans of the race is that we fell in love with Formula

Because of overtakes, because of the sport in itself, the actual sport.

But FOM isn't there to make the sport better.

That's the FIA's job, basically.

And right now I feel like those two things aren't lockstep because I don't mind having twenty, thirty

one hundred influencers to swerve around with my camera to actually get to the story.

I mind when the story on Sunday isn't the priority.

And for me that balance sometimes is a bit off.

I think the sport has uh gained massively from what Liberty has done because how often are we talking about teams going under nowadays?

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