Nick Friedman

Really what it is, it's a way to expand the brand without having to deploy your own capital. Because we didn't have capital, we didn't have a lot of human management personnel that we could deploy. but we did have this lofty vision of taking a brand and making it nationwide.

Really what it is, it's a way to expand the brand without having to deploy your own capital. Because we didn't have capital, we didn't have a lot of human management personnel that we could deploy. but we did have this lofty vision of taking a brand and making it nationwide.

So in order to package up what we had made successful locally, we went down the franchise path where every time somebody purchases a franchise, we get a small injection of capital that we can reinvest into building out the infrastructure, the support, the branding, the marketing, and everything else that goes along with the business model.

So in order to package up what we had made successful locally, we went down the franchise path where every time somebody purchases a franchise, we get a small injection of capital that we can reinvest into building out the infrastructure, the support, the branding, the marketing, and everything else that goes along with the business model.

And so that's the path that we chose because again, we wanted to expand the brand quickly. We wanted to give people an opportunity to own their own business. And we didn't have the capital to do it.

And so that's the path that we chose because again, we wanted to expand the brand quickly. We wanted to give people an opportunity to own their own business. And we didn't have the capital to do it.

So I think what people don't say about franchising, though, is you need at least, I would say, 30, 40, 50 franchisees for it to make sense because the royalty stream doesn't really aggregate until you've got a critical mass number of franchise owners. And as the franchisor. Our responsibility is to help our franchise owners be successful because if they're unsuccessful, they're going to blame us.

So I think what people don't say about franchising, though, is you need at least, I would say, 30, 40, 50 franchisees for it to make sense because the royalty stream doesn't really aggregate until you've got a critical mass number of franchise owners. And as the franchisor. Our responsibility is to help our franchise owners be successful because if they're unsuccessful, they're going to blame us.

And sometimes when they are successful, they might resent us because they're paying fees. And so it's almost kind of like the government. You've got to make sure you're providing the right goods and services that they can appreciate if they're investing in your concept.

And sometimes when they are successful, they might resent us because they're paying fees. And so it's almost kind of like the government. You've got to make sure you're providing the right goods and services that they can appreciate if they're investing in your concept.

I mean, you hit it on the head. I mean, when we first started franchising, our early franchisees were kind of the early adopters and we were still building the plane in flight. We didn't have it all figured out. And so they were kind of taking a bigger risk. And we actually had to give them a little bit better deal than we do now because we didn't have it figured out.

I mean, you hit it on the head. I mean, when we first started franchising, our early franchisees were kind of the early adopters and we were still building the plane in flight. We didn't have it all figured out. And so they were kind of taking a bigger risk. And we actually had to give them a little bit better deal than we do now because we didn't have it figured out.

We didn't we were confident it was going to work, but we didn't know and they didn't know it was going to work. There's actually 3,000 different franchise opportunities out there across all the different industries and sectors that you mentioned. A lot of people think a McDonald's or a Burger King, but there's not just restaurants.

We didn't we were confident it was going to work, but we didn't know and they didn't know it was going to work. There's actually 3,000 different franchise opportunities out there across all the different industries and sectors that you mentioned. A lot of people think a McDonald's or a Burger King, but there's not just restaurants.

There's retail, there's service, there's aesthetics, there's real estate. And if somebody's got a great successful business of their own, they could become a franchisor where they develop it, but there's a lot of heavy lifting involved in that industry.

There's retail, there's service, there's aesthetics, there's real estate. And if somebody's got a great successful business of their own, they could become a franchisor where they develop it, but there's a lot of heavy lifting involved in that industry.

or if they're thinking about a business opportunity, like you said, they might invest, but spending the time talking to the existing franchise owners to see, would they do it again? What would they do different? Are they making money? Because there's a lot of sizzle out there, but you got to have the stake behind it.

or if they're thinking about a business opportunity, like you said, they might invest, but spending the time talking to the existing franchise owners to see, would they do it again? What would they do different? Are they making money? Because there's a lot of sizzle out there, but you got to have the stake behind it.

Well, I kind of shared the startup piece. I will tell you when we started franchising was 2008, 2009 timeframe. And if you wanted to pick a time to launch a home services franchise, the start of the housing crash was probably not the right time. Right. But kind of to the example you just gave from your guys at the... Ever Bowl. Ever Bowl. Yeah.

Well, I kind of shared the startup piece. I will tell you when we started franchising was 2008, 2009 timeframe. And if you wanted to pick a time to launch a home services franchise, the start of the housing crash was probably not the right time. Right. But kind of to the example you just gave from your guys at the... Ever Bowl. Ever Bowl. Yeah.