Nick Friedman
speaker
121 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Nick Friedman’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think that's something I wish I had learned a lot earlier. I think entrepreneurs, we all have a little bit of ADD. I call it all damn day because you can't turn it off.
And so, you know, you've mastered this notion of, you know, I'm going to tackle multiple businesses, stuff that I'm excited about or want to be involved in or put money into. But you know that you're not going to invest in it unless you have somebody you trust that is going to be able to execute that you can hold accountable.
And it's going to, you know, be a good steward of whatever that venture and idea is. And like you said, you're going to be a facilitator, a consultant, a visionary with the team and with that particular business. channel.
I think in my early stages, I would chase a lot of shiny objects and shiny ideas because they sounded good, they sounded exciting, or maybe they sounded, in my case, might be easier than what I was doing. And I never really mastered the notion of talent acquisition and talent alignment with partners that could go in and pursue that.
And I think learning early on, if you are going to diversify or do other businesses, and it's something that you're taking your eye off the road of what you're already doing, you can only divide yourself so many times. You can't ride multiple bicycles yourself. You gotta have somebody else that's gonna ride that bicycle and report back how it's going or where he's going.
Yeah, there's a compound effect of focus. We all know that, you know, whether it's, you know, specific fitness goal you have or specific business or financial goal, it's grooving those habits. And I have a saying that I'll bring up because my business partner and I will come up with ideas all the time if we're out and about or having a drink or whatever. And I'll pause for a second.
I'll be like, you know, we can make tens of dollars doing that. You know, there's a lot of great ideas, but, you know, like what's the time worth? What's the energy worth? We've got a platform. We've got something that's compounding. Any energy and effort that I put outside of my $300 business is taking away from it becoming a billion dollar business at this point.
And so, yeah, I couldn't agree more on that notion of, you know, focus on what you think is going to make things happen and double down and let that thing compound over time. I would say urgency of effort, patience for results, because a lot of times we get very impatient, especially in this, you know, immediacy world of instant gratification. You know, we want to see something happen overnight.
And, you know, I think you hear about the unicorns to the glamorized billion dollar brands that become unicorns overnight. That's you know, that's like getting drafted to the NFL or NBA or winning a lottery. Yes, it can happen. But the reality is most business successes are probably like mine and yours. It just happened over decades of time that, you know, Took hard work.
People don't see behind the scenes how much losses went into the early days, the investment that went into it. And eventually you come out the other side and everybody touts you an overnight success, but they don't realize how long it took you to get there, how much learning took place along the way.
Yeah. So, you know, we pride ourselves on being a, I would say, premium style experiential brand. There's a book I read called The Purple Cow by Seth Godin. He says, if you're driving down a country road, you see a bunch of brown cows, you've seen it before, you're not going to notice it. If there's a purple cow in that field, This was before social media that the book came out.
He said, you're going to pull over. It's remarkable. You're going to tell your friends and neighbors about it, talk about the dinner table, put it on social media.
And then it goes further to say, we talked about this a second ago, it needs the sizzle, which is the brand image, the name, the colors, but it also needs the steak, meaning the service has to live up to whatever promises that you're making to the customers or the team members. And so, you know, we're the only one stop solution for both moving and junk removal.
We say we help people move the items they love, get rid of the stuff they don't. We leverage our trucks and labor to deliver donations for folks, you know, install furniture and so forth. And so pricing is hourly for the moving side of things. Call it a two man move anywhere from 100 to 150 bucks an hour. Obviously, if we add a third or fourth guy, it can increase from there.
Junk removal is volume-based, how much space the items fill up in the truck. So if we're cleaning out a whole garage that takes four to five pickup trucks worth, which is about the size of our trucks, it'd be like five, six, 700 bucks, depending on the geography. But that includes all the labor, the disposal, the loading fees. And so the moving industry is antiquated, right?
I mean, we didn't invent moving. It's probably been around since the wheel got invented. And so we took a simple concept, put a creative image on the external side of it, a very focused, intentional on the inside of it. And so we're not the cheapest. Probably somebody could find a less expensive move on Craigslist or Facebook Marketplace or what have you.
But we say, look, there's a lot of options to go buy coffee, right? You could go pay $4 or $5 for Starbucks or you could go... pay 50, 75 cents at the gas station, but it's a very different experience between the two. They may even taste somewhat similar, but the experience is very different. So we, you know, we made HUNK's brand promise.
It's an acronym, Honest, Uniformed, Nice, Knowledgeable Service. Okay. Because with moving, you're letting a complete stranger into your home. They're handling your personal belongings.
Even if they're getting rid of your junk, these might have things that you have emotional attachments to or grandma might be moving into assisted living and these are her lifetime belongings that are being hauled away to be donated. So you need somebody that's empathetic and mindful.
So that's what we're always consistently training our frontline guys on is how we can be different, how we can be the Starbucks or the Chick-fil-A or the Ritz of moving and junk removal.
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