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Nick Gernert

๐Ÿ‘ค Speaker
444 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

If you're looking at like, I want headlines or titles that perform better, we can actually help say based on historical performance, we'll write headlines in your tone of voice or your business tone, you know, based on your performance and we will recommend things.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

If you're looking at like, I want headlines or titles that perform better, we can actually help say based on historical performance, we'll write headlines in your tone of voice or your business tone, you know, based on your performance and we will recommend things.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And so we're looking at this as a way to say, we can start to get predictive on how to help customers understand what has worked historically and apply that to the future. And so we're looking at that as saying, how do we take our unique assets we have as an organization, which is a lot of data that otherwise you don't necessarily have access to, and how do

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And so we're looking at this as a way to say, we can start to get predictive on how to help customers understand what has worked historically and apply that to the future. And so we're looking at that as saying, how do we take our unique assets we have as an organization, which is a lot of data that otherwise you don't necessarily have access to, and how do

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And so we're looking at this as a way to say, we can start to get predictive on how to help customers understand what has worked historically and apply that to the future. And so we're looking at that as saying, how do we take our unique assets we have as an organization, which is a lot of data that otherwise you don't necessarily have access to, and how do

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

So I think there's the other side of this is we actually went out to the market earlier this year and just said, like, hey, how are you applying AI in your workflow? And, you know, there was the response was, you know, about half of folks. And this is like just a couple months ago, about half of folks responded. We've experimented with AI in some way.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

So I think there's the other side of this is we actually went out to the market earlier this year and just said, like, hey, how are you applying AI in your workflow? And, you know, there was the response was, you know, about half of folks. And this is like just a couple months ago, about half of folks responded. We've experimented with AI in some way.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

So I think there's the other side of this is we actually went out to the market earlier this year and just said, like, hey, how are you applying AI in your workflow? And, you know, there was the response was, you know, about half of folks. And this is like just a couple months ago, about half of folks responded. We've experimented with AI in some way.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And then about 10% are saying, I'm using it consistently. So we're still in this moment from an AI adoption standpoint where folks are, it's still very nascent on the consistent adoption and application of it. And so I think, again, part of how we're thinking about this is how do we just incorporate this into our product that supercharges an editor's experience, a content creator's experience?

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And then about 10% are saying, I'm using it consistently. So we're still in this moment from an AI adoption standpoint where folks are, it's still very nascent on the consistent adoption and application of it. And so I think, again, part of how we're thinking about this is how do we just incorporate this into our product that supercharges an editor's experience, a content creator's experience?

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And then about 10% are saying, I'm using it consistently. So we're still in this moment from an AI adoption standpoint where folks are, it's still very nascent on the consistent adoption and application of it. And so I think, again, part of how we're thinking about this is how do we just incorporate this into our product that supercharges an editor's experience, a content creator's experience?

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

in a way where they might not even really realize they're working with AI necessarily. It's just helping them do their jobs that much more effectively. That's definitely going to be our focus for years to come here, rather than thinking that suddenly this shift makes the CMS irrelevant or the content creator irrelevant or anything else.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

in a way where they might not even really realize they're working with AI necessarily. It's just helping them do their jobs that much more effectively. That's definitely going to be our focus for years to come here, rather than thinking that suddenly this shift makes the CMS irrelevant or the content creator irrelevant or anything else.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

in a way where they might not even really realize they're working with AI necessarily. It's just helping them do their jobs that much more effectively. That's definitely going to be our focus for years to come here, rather than thinking that suddenly this shift makes the CMS irrelevant or the content creator irrelevant or anything else.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

It's just going to make us more effective like any other technology shift we've seen in recent decades.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

It's just going to make us more effective like any other technology shift we've seen in recent decades.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

It's just going to make us more effective like any other technology shift we've seen in recent decades.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

Yeah. It's interesting as you're talking about I was thinking like the evolution that you've witnessed being there 11 years with like mobile and the smartphone. And because I was thinking, OK, WordPress is this.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

Yeah. It's interesting as you're talking about I was thinking like the evolution that you've witnessed being there 11 years with like mobile and the smartphone. And because I was thinking, OK, WordPress is this.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

Yeah. It's interesting as you're talking about I was thinking like the evolution that you've witnessed being there 11 years with like mobile and the smartphone. And because I was thinking, OK, WordPress is this.