Nick Goodall

you know, understanding the digital landscape, the ownership of data.

You know, there's so much going on in data ownership and AI and the connection with the customer that this has been changing so much.

And what are these people's take on this?

So, Tom, we'll come straight back to you, because I think the one thing that jumped out for me was that the report tells us so much about how data ownership for these respondents, often agencies, ranks as one of their key priorities.

So they know it's important, yet it's not quite reflected in how their business is actually operating day to day.

Can you talk to us about what that actually means in reality, potentially where Cotality kind of slips through the conversation here as well?

a person is needed that the handoff then is seamless and it kind of all connects together from the start of that journey through to the end yeah connectivity and enablement right like those could be two key things i think one of the other thing from the report was talking about you know the advertising spend by agencies continues to concentrate on those third-party distribution channels but we are seeing that landscape changing there's more and more new players as you've touched on there tom james i think you know the strength of that ray white brand must be so useful for you to operate

And I know that the business is very data savvy.

I've seen lots of reporting coming out of your head office there.

What's your experience of the performance and insights gained from properties listed directly on your website first or from what you've heard from the other offices?

Do you yourself list there first?

Yeah, no, it's a great setup and the connection to loan market as well is obviously a big part of the business as well.

So yeah, really, really cool to hear.

Diego, same sort of question.

I mean, the website question first as well, but I also know that you're pretty prolific across different social media.

Can you talk to me about how you've embraced that, how you've used that to your ability, perhaps how that engagement through those channels differs from the engagement you might get from someone that's sourced from a third party or directly through your website?

How do you manage all those different channels that you're trying to manage?

So just eyeballs is the number one thing.

Yeah, that makes sense.

Tom, do you have anything to add?