Nick Huber

Is it outbound sales?

They had a really good outbound sales team for contractors.

And then boom, that business skyrocketed.

He...

pulled the same executive team, pulled his main players out of that company once it went public, put them in the next one, and boom, that's how you grow five companies in a row, figuring out what companies that play will work for.

One of my companies was making, you know, spending upwards of $150,000 on paid ads a month.

We realized that, hey, our ROAS is barely breaking even.

We calculated it down to the profit and realized that that piece of the company was making us maybe $15,000 to $20,000 a month in profit.

And we were spending tons of executive time and energy to try to get that to work.

And we looked at our other part of our revenue stream, and it said referrals.

Referrals coming in the doors, generating $250,000 of profit per month on maybe $30,000 of referral fees and discounts.

What would happen if for six months, our entire executive team laser focused on growing that referral number?

And do we think that we'd be better off than, you know, maybe the last year and a half we've been trying to get, you know, slam a round peg into a square hole?

And I think it's unbelievable.

The job of a CEO sometimes is literally just to tell your team no and to get them focused on what's already working.

Man, I think over the last three or four years, I've been kind of labeled as one of the holdco guys.

You know, there's several more of us, but I've had a lot of people reach out.

You know, I got this plan to, you know, I'm going to buy more companies.

I'm going to do this.

I'm going to do that.