Nick Johnson

So,

It's important that we're not misleading people and taking this out of context.

He's not directly addressing Brooklyn's social media post here, but it's interesting that only hours after his son posted this, he is addressing young people and their use of social media and acknowledging the fact that young people across the world make mistakes in their use of social media.

They're huge.

And it's been argued by many in the media and beyond in this country that they are perhaps second only in terms of a family brand in the UK to the royal family.

They are huge and they've been...

Around for many years.

And I think it's important to remember that even before Brooklyn, their eldest was born, obviously, Victoria Beckham, she was a Spice Girl, David Beckham, a young footballer.

When the two of them got together, they managed to forge this huge media personality as a couple very early on.

And when Brooklyn was born, that sort of continued and their subsequent children continued even more so.

And I think in the age of social media now, the fact that we're able to see that family brand play out and in sort of volatile ways it has done in recent months, that that's sort of we've got a front row seat to that now.

And that's something that we wouldn't have done perhaps otherwise.

30 years ago, 25, 30 years ago, when David and Victoria got together, even though they were huge celebrities even back then.

But I think what Molly said about their very polished brand, and she's right saying that I think that even though David wasn't directly addressing the feud in that interview in CNBC, they've been around as a brand for 30 years.

I'm sure he knew exactly what he was doing when he was talking about young people and their mistakes on social media.

Well, it's certainly something that we like to say here that's of interest to the public, but perhaps maybe not entirely in the public interest.

I'm just looking on the BBC News website at the moment.

And it is, yeah, it's up there among the most read stories.

Yeah, it is the most read story at the moment.

And I expect that to remain.