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Nick Kozmin

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Let's do it.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So we focus on helping SaaS companies grow profitably.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

We help them install what's called video sales letter funnels.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Basically, it's the video sales letter funnel plus paid traffic to a demo.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So we're helping companies just pump, fill their calendar with demos.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

And yeah, our service and our product shows them how to do that and achieve profitable growth.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So there's tons of marketing firms out there that

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

show people how to do ads, show people how to do outbound prospecting, but not too many of these folks understand that they need to make it profitable.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So, you know, like this is your world.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

If you're generating a demo at like $150 per demo on Facebook or using LinkedIn ads, let's say your show up rate is 70%, the close rate is 50% or 30%, you want to make the math make sense, right?

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So if you're spending $1,000 to get a client, you want your gross contract

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

You shouldn't be over $1,000 in that first year.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

You want that payback period to be pretty short so you guys can grow, so they can grow profitably.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So we focus on that.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So essentially, we build machines where you can spend $1.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

For SaaS companies, we spend $1.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

You should make at least $3 back in like 30 days.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

And we eat our own dog food.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So we got to 1.8 million in seven months.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Yeah, well, 2.2 in revenue, but since we're bootstrapped, I just look at cash collected, we're at like 1.8.

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