Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Nick Kozmin

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

And so that's what we sell to our customers now.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Like we have all the documents, we have all the templates.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

We have all the flows.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

We give them the keys to the car and then they go and drive it.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Yep.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

That's right.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So like for instance, like time hero is going to be running paid traffic to a free trial funnel.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Right.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

And then they'll stick a demo in there.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

If for people that want to do multi-license, like they wouldn't want to sign up like for like 10, whereas some of someone who's doing a $50,000, a hundred thousand dollar enterprise deal, they're going to use a video sales letter to book meetings against the calendar and not going to be, it's no free trial for a hundred grand.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Right.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

They're going to use the same video sales letter structure, but they're going to funnel it to, uh,

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

the endpoint is going to be a meeting instead of a trial.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Yeah, it's a good question.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

And so our long-term goal, and we started doing this already,

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So our customers out of 280, there's a few superstars in there.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

And we have like cash and, you know, like our business does well.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So we're able to invest into those deals at good terms because we can help them more.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Like if we give them money, then we can help them more than just with the money because we can help them with their ads and scale it.