Nick Loper

One of my favorite moments on the show was a photographer, a journalist I had on the show, He had just won International Sports Photographer of the Year or something like his highest award in his industry goes into his boss for his annual review. And his boss is like, man, I fought for 4%, but I could only get you a 3% raise. And he's like, you gotta be kidding me.

And he's making like 30 grand a year doing this. And he's like, this is not gonna work. And so that was the motivating factor to kind of get him off the sidelines and start thinking seriously about

starting his side hustle so that's kind of the first law and it goes both ways like once you're in motion we see this over and over again ideas start to pop up that you never would have had just based on conversations that you have or things that you come across during your research and that it's really powerful like this you know inertia and momentum law law number two is this law of force and impact and so this is newton's law of like acceleration acceleration of an object occurs

based on the force that was applied to it. So the smack of that 3% raise after winning the highest award in your industry, that was a pretty hard smack. And so it motivated Vincent to take off in a hurry. He told me he would have been happy with 10%. And so that wouldn't have been a big enough impact to really change his life.

Sure. Well, these will parallel Newton. So somebody wants to get nerdy and talk about physics. So law number one is like this inertia and momentum law where you might remember from physics, right? An object at rest is going to stay at rest and an object in motion is going to stay in motion until acted upon by an external force. And we see this over and over again with people who

Yeah, this was kind of like hit home. We were at this beach vacation this summer and you're at the pool all the time and you're like, man, I really should hit the gym more because I see all these people who are super fit. And so maybe that's a motivating factor. You could see it in health, you could see it in business, you could see it in relationships. It happens all over the place.

And then the third law is this action and reaction. So for every action, there's an equal and opposite reaction. And so we're recording this on election day and somebody just posted like, whether you vote or not, that's a vote. And so that got me thinking about this. There's an equal and opposite reaction. And even if nobody...

are on the sidelines looking to get into the game, there has to be some motivating factor to get you to move, to take action, to register that domain name, to put up your profile on Upwork, to try and get that first client, to put yourself out there. And maybe that's a meeting with your boss that doesn't go as well as you planned.

theoretically reacts to your stuff, because I wrote a personal blog for years and years and years that nobody really read outside of my friends and family. Well, that was a reaction. It was a reaction that told me that, hey, you better write about stuff that people care about.

One of my favorite moments on the show was a photographer, a journalist I had on the show, He just won International Sports Photographer of the Year or something like his highest award in his industry goes into his boss for his annual review. And his boss is like, man, I fought for 4%, but I could only get you a 3% raise. And he's like, you gotta be kidding me.

And it wasn't all for waste, because it was practicing skills of writing online and learning WordPress and learning all this other stuff. But it can be depressing when, on the surface, it's like, yeah, there was no reaction.

And he's making like 30 grand a year doing this. And he's like, this is not gonna work. And so that was the motivating factor to kind of get him off the sidelines and start thinking seriously about

The big three for the site right now are freelancing, like we talked about, e-commerce, and blogging and podcasting, content marketing types of businesses where you're like, okay, I'm going to set up an online presence to talk about this subject matter that maybe I'm an expert in, maybe I'm not, maybe I'm learning this subject matter, and monetizing through ads, through affiliate relationships, through digital products.

starting his side hustle so that's kind of the first law and it goes both ways like once you're in motion we see this over and over again ideas start to pop up that you never would have had just based on conversations that you have or things that you come across during your research and that it's really powerful like this you know inertia and momentum law law number two is this law of force and

I've seen it work across introverts, extroverts, young, old. It's really a matter of figuring out, okay, what's my offer going to be and how can I get that in front of my target customers?

and impact. And so this is Newton's law of acceleration. Acceleration of an object occurs based on the force that was applied to it. So the smack of that 3% raise after winning the highest award in your industry, that was a pretty hard smack. And so it motivated Vincent to take off in a hurry. He told me he would have been happy with 10%.

And so that wouldn't have been a big enough impact to really change his life.

This is good. Let's dive into this a little bit more. So... What's the hypothetical business that you're thinking about testing?

Okay, perfect. So if you're looking at Etsy, where I would start is the existing listings on Etsy and the existing listings on eBay, Amazon, Redbubble, some of these other similar marketplaces where people might be buying this stuff. If there are other people making sales, that's a fantastic sign, right? There's money in that market.

The second thing that I would probably do is Etsy costs, I think, 20 cents to put up a listing. It's almost free. So you create your listing very affordably. And so if it's a handmade product, I would just create one of those so you can take nice pictures and put up that listing for 20 cents. Etsy has on-platform advertising that you can use to drive traffic on top of their

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