Nick Loper

Yeah, this was kind of like hit home. We were at this beach vacation this summer and you're at the pool all the time and you're like, man, I really should hit the gym more because I see all these people who are super fit. And so maybe that's a motivating factor. You could see it in health, you could see it in business, you could see it in relationships. It happens all over the place.

And then the third law is this action and reaction. So for every action, there's an equal and opposite reaction. And so we're recording this on election day and somebody just posted like, whether you vote or not, that's a vote. And so that got me thinking about this. There's an equal and opposite reaction. And even if nobody... theoretically reacts to your stuff.

listing optimization tools and keyword tags and stuff like that. But one thing that you probably want to do before paying for traffic is to land some social proof on your Etsy page, which is the number of likes on this page, the number of sales that you've made. So you can see that with some initial reviews from friends and family.

You might even just give these away and say, I'd really prefer if you ordered this through Etsy to help out my appearance on that platform. And you find that kind of a similar strategy, not just on Etsy, but on iTunes. Hey, can you review this podcast on Udemy? Hey, could you review my course on Amazon? Hey, could you review my book?

Because I wrote a personal blog for years and years and years that nobody really read outside of my friends and family. Well, that was a reaction. It was a reaction that told me that, hey, you better write about stuff that people care about. And it wasn't all for waste because it was practicing skills of writing online and learning WordPress and learning all this other stuff.

Like just to kind of seed the platform with a little bit of social proof. So the algorithms start to work in your favor. And so people, when they do land on that page, they say, okay, this isn't a ghost town. There's actually, you know, something, there's something to this.

But it can be depressing when on the surface, it's like, yeah, there was no reaction. Yeah.

The big three for the site right now are freelancing, like we talked about, e-commerce, and blogging and podcasting, content marketing types of businesses where you're like, okay, I'm going to set up an online presence to talk about this subject matter that maybe I'm an expert in, maybe I'm not, maybe I'm learning this subject matter, and monetizing through ads, through affiliate relationships, through digital products.

Yeah, and maybe that's feedback too. If nobody wants your thing, if you can't get your friends and family to buy it, that's probably a sign that it's not the best business to go into.

Yeah, I'm still really high on podcasting specifically because I forget the latest stats, but it's probably something like 40% of the population even knows what a podcast is. And so that leaves a huge chunk of the pie left to go out and grow over the next 5, 10, 15 years. As people discover on-demand audio and they're probably going to react like I did, this is

I've seen it work across introverts, extroverts, young, old. It's really a matter of figuring out, okay, what's my offer going to be and how can I get that in front of my target customers?

amazing how did i waste so many years listening to nonsense on the radio but i could listen to stuff that is gonna help me grow personally and professionally like really excited about that the the key then is okay how can i reach those people and the 40 that already do know about podcasts how can i reach those people in a way that is either helpful or entertaining a friend of mine kind of gave me this was five or six years ago at a conference gave me the rule of the internet which i

This is good. Let's dive into this a little bit more. So... What's the hypothetical business that you're thinking about testing?

Okay, perfect. So if you're looking at Etsy, where I would start is the existing listings on Etsy and the existing listings on eBay, Amazon, Redbubble, some of these other similar marketplaces where people might be buying this stuff. If there are other people... making sales, that's a fantastic sign, right? There's money in that market.

quote all the time. It's, you know, people are only ever online for one of two reasons, you know, number one, to be entertained and number two, to solve a problem. And you can think of it, that's Facebook and that's Google, you know, to be entertained or solve a problem. And the podcast may bridge the gap there.

The second thing that I would probably do is Etsy costs, I think, 20 cents to put up a listing. It's almost free. So you create your listing very affordably. And so if it's a handmade product, I would just create one of those so you can take nice pictures and put up that listing for 20 cents. Etsy has on-platform advertising that you can use to drive traffic on top of their

Some friends have called it infotainment where, you know, you're providing educational content, hopefully in an entertaining way, but, you know, putting the listener first and It's a practice. It's a crap. Like the first 50 episodes of the Side Hustle show, awful. You know, I'm embarrassed to go back and listen to those, but it just took a while to hit my stride as a host.

listing optimization tools and keyword tags and stuff like that. But one thing that you probably want to do before paying for traffic is to land some social proof on your Etsy page, which is the number of likes on this page, the number of sales that you've made. So you can see that with some initial reviews from friends and family.

And I don't know, you're like a radio professional, so you're doing great right out of the gate, but it's a practice.

You might even just give these away and say, I'd really prefer if you ordered this through Etsy to help out my appearance on that platform. And you find that kind of a similar strategy, not just on Etsy, but on iTunes. Hey, can you review this podcast on Udemy? Hey, could you review my course on Amazon? Hey, could you review my book?

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