Nick Loper

Yeah, I definitely wouldn't leave your job if you're at that $200 to $600 a month level. What I would like to see is a track record of earnings history growth six to 12 months, and other people will be more aggressive than this, of replacing not necessarily your day job salary, but at least your monthly expenses.

Like just to kind of seed the platform with a little bit of social proof. So the algorithms start to work in your favor. And so people, when they do land on that page, they say, okay, this isn't a ghost town. There's actually, you know, something, there's something to this.

So you know you're not going to be dipping into your emergency fund, your savings, to try and get to that ramp up period. The exception to that has been from folks where the day job really is the bottleneck. And you say, hey, if I had an extra 40, 50, 60 hours a week in some cases, I know I could get this thing to the next level where it could support me, where it could support my family.

Yeah, and maybe that's feedback too. If nobody wants your thing, if you can't get your friends and family to buy it, that's probably a sign that it's not the best business to go into.

That's when it might make sense to make the leap where it looks on paper prematurely. It has to align with your goals too, right? Some people have no intention of leaving their day jobs. Hey, I love my work, but I do this stuff on the side because it's fun, because it's interesting, because it provides play money for whatever reason. It's building my skills.

Yeah, I'm still really high on podcasting specifically because I forget the latest stats, but it's probably something like 40% of the population even knows what a podcast is. And so that leaves a huge chunk of the pie left to go out and grow over the next 5, 10, 15 years. As people discover on-demand audio and they're probably going to react like I did, this is

It's exercising a different side of my brain. So not everybody is out to quit their day job.

amazing how did i waste so many years listening to nonsense on the radio but i could listen to stuff that is gonna help me grow personally and professionally like really excited about that the the key then is okay how can i reach those people in the 40 that already do know about podcasts how can i reach those people in a way that is either helpful or entertaining a friend of mine kind of gave me this was five or six years ago at a conference gave me the rule of the internet which i

quote all the time. People are only ever online for one of two reasons. Number one, to be entertained. And number two, to solve a problem. And you can think of it, that's Facebook and that's Google. To be entertained or solve a problem. And the podcast may bridge the gap there.

Some friends have called it infotainment, where you're providing educational content, hopefully in an entertaining way, but putting the listener first. And It's a practice. It's a crap. Like the first 50 episodes of The Side Hustle Show, awful. You know, I'm embarrassed to go back and listen to those, but it just took a while to hit my stride as a host.

And I don't know, you're like a radio professional, so you're doing great right out of the gate, but it's a practice.

Yeah, I definitely wouldn't leave your job if you're at that $200 to $600 a month level. What I would like to see is a track record of earnings history... six to 12 months, and other people will be more aggressive than this, of replacing not necessarily your day job salary, but at least your monthly expenses.

So you know you're not going to be dipping into your emergency fund, your savings, to try and get to that ramp up period. The exception to that has been from folks where the day job really is the bottleneck. And you say, hey, if I had an extra 40, 50, 60 hours a week in some cases, I know I could get this thing to the next level where it could support me, where it could support my family.

That's when it might make sense to make the leap where it looks on paper prematurely. It has to align with your goals too, right? Some people have no intention of leaving their day jobs. Hey, I love my work, but I do this stuff on the side because it's fun, because it's interesting, because it provides play money for whatever reason. It's building my skills.

It's exercising a different side of my brain. So not everybody is out to quit their day job.

That's an interesting one. So the negativity comes from a couple places. The first is that... you kind of economic macro positioning that we talked about where it's like, you know, what a sad state of affairs that 44 million people feel the need to side hustle. Like, why can't it be like the old days? Right. That's maybe one angle.

The other angle is just like maybe the word hustle, like as the connotation of like, I'm going to scam people or something like that, not recognizing the It just means your effort, like control what you can control, work as hard as you can when you can and be smart about it. Actually, side hustle nation comes from a quote from an old baseball coach of mine.

He's like, look, you're going to have bad days at the plate. You're going to have bad days in the field, but hustle never slumps. And I was like, okay, I really like that. That stuck with me.

Oh my gosh. So we talked about the freelancing consulting stuff. If you have a skill that's in demand, absolutely understand that your boss, your company is probably taking a large percentage of your value. A friend of mine was a tutor for Kaplan or one of these big tutoring companies. He was making 18 bucks an hour, which was Awesome for him, like in his early 20s.

The company was turning around and charging the parents like a hundred bucks an hour. And he was like, wait a minute, I have this skill. I could go out and sell that directly to my customers. So I like that freelancing marketplace. Perfect first side hustle as a way to get your feet wet, understand that you have value outside of your business card, outside of your paycheck.

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