Nick Loper

That's an interesting one. So the negativity comes from a couple places. The first is that... you kind of economic macro positioning that we talked about where it's like, you know, what a sad state of affairs that 44 million people feel the need to side hustle. Like, why can't it be like the old days? Right. That's maybe one angle.

My wife and her business partner on the side from her job started a photography business, completely unrelated to her engineering job. So it doesn't have to be, I'm an accountant by day, so I'll do accounting at night. We talked about the podcasting stuff. We talked about kind of like the online...

The other angle is just like maybe the word hustle, like as the connotation of like, I'm going to scam people or something like that, not recognizing the It just means your effort, like control what you can control, work as hard as you can when you can and be smart about it. And so actually side hustle nation comes from a quote from an old baseball coach of mine.

authority, business, blogging, content marketing businesses, I continue to see and I continue to be impressed by some of the numbers that these guys are posting. I just talked to a guy this afternoon who was selling $45,000 a month worth of a online course that teaches you how to start a microgreens farming business.

He's like, look, you're going to have bad days at the plate. You're going to have bad days in the field, but hustle never slumps. And I was like, okay, I really like that. That stuck with me.

Oh my gosh. So we talked about the freelancing consulting stuff. If you have a skill that's in demand, absolutely understand that your boss, your company is probably taking a large percentage of your value. A friend of mine was a tutor for Kaplan or one of these big tutoring companies. He was making 18 bucks an hour, which was Awesome for him, like in his early 20s.

and grow the stuff in your garage and sell it to the farmer's market and to local restaurants. And it just blew my mind that there was that much demand in a niche I had never even heard of. And I'm really excited by stuff like that. People having this new ability to kind of monetize these little skills, hobbies, interests that they might be able to put out there.

The company was turning around and charging the parents like a hundred bucks an hour. And he was like, wait a minute, I have this skill. I could go out and sell that directly to my customers. So I like that freelancing marketplace. Perfect first side hustle as a way to get your feet wet, understand that you have value outside of your business card, outside of your paycheck.

Yeah, make it easy for me. Make it step by step. Absolutely.

My wife and her business partner on the side from her job started a photography business, completely unrelated to her engineering job. So it doesn't have to be, I'm an accountant by day, so I'll do accounting at night. We talked about the podcasting stuff. We talked about kind of like the online...

Yeah, that was my initial reaction too, but I keep getting proven wrong. People starting relatively new sites. Again, another guy I talked to today started a mattress review blog in the UK. So just even a tiny little island where apparently 15,000 people are finding his site every month and clicking on his affiliate links to go buy these mattresses.

authority business blogging content marketing businesses, I continue to see and I continue to be impressed by some of the numbers that these guys are posting. I just talked to a guy this afternoon who was selling $45,000 a month worth of a online course that teaches you how to start a microgreens farming business.

But because the price point is high enough and the commission is high enough, he's able to make a full-time living doing that. So, you know, on the blogging front, the trap I want people to avoid is like, okay, I'm going to start a personal blog and expect that that makes money. You know, the ones that I see doing well are the blogs that have content that solve specific problems.

and grow the stuff in your garage and sell it to the farmer's market and to local restaurants. And it just blew my mind that there was that much demand in a niche I had never even heard of. And I'm really excited by stuff like that. People having this new ability to kind of monetize these little skills, hobbies, interests that they might be able to put out there.

As you're creating every piece of content, think, okay, how is somebody going to discover this? Usually it's going to be Google. Usually it's going to be Pinterest. But thinking of these user-to-content platforms, that's a term from Rosemary Groner who runs TheBusyBudgeter.com. It's like a personal finance budgeting site that's gone crazy. How are people going to discover this? And if...

Yeah, make it easy for me. Make it step by step. Absolutely.

you know, if it has some nonsensical, clever title that only makes sense to you, you know, probably nobody's going to click on that. Probably nobody's going to come and read that. And it's like, you're going to pour your heart out. You're going to pour hours into creating this stuff. Like make sure that you're setting yourself up for success.

Yeah, that was my initial reaction too, but I keep getting proven wrong. People starting relatively new sites. Again, another guy I talked to today started a mattress review blog in the UK. So just even a tiny little island where apparently 15,000 people are finding his site every month and clicking on his affiliate links to go buy these mattresses.

It's something that somebody is looking for and, you know, you're giving them the best chance to find it.

But because the price point is high enough and the commission is high enough, he's able to make a full-time living doing that. So, you know, on the blogging front, the trap I want people to avoid is like, okay, I'm going to start a personal blog and expect that that makes money. You know, the ones that I see doing well are the blogs that have content that solve specific problems.

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