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Planet Money

The Memecoin Casino

0.56

Just a quick warning, this episode includes a kid cursing.

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A few months ago, I came across this livestream video clip that had started going viral online that I think captures something essential about the absurdity of the current financial moment we're living through. Here's the backstory. On the night of November 19th, 2024, this baby-faced kid, he looks around 13 years old, used a new online platform to launch a brand new cryptocurrency into the world.

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It's like horseshoe meme theory.

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Pump.fun is a place where the newest juvenile inside jokes of the internet can be transformed almost instantaneously into tradable financial instruments. And so you can see the stream of new coins on the site as the cutting edge of what wannabe meme coin millionaires think might go viral. Irreverent internet culture meets the market? Could anything possibly be more planet money than that?

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Let's go right to the edge of making a coin and then hover on the edge.

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Yeah, I mean, our mascot is the squirrel from the t-shirt project.

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Yeah, just type into Google, type in planet money squirrel.

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It's a squirrel with a martini glass.

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Definitely.

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Well, there's either animal spirits or there's PM squirrel coin.

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Oh God. We're playing with fire. We could launch a coin that just gets out of our hands.

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We did not, in fact, launch the Planet Money Squirrel coin. Not today, Satan. But it was a shockingly easy prospect. By filling out a few description details and uploading a copy and pasted image from the internet, you too can be the proud slash terrified parent of a new meme coin. But raising that coin to a monstrously profitable adulthood is not so easy.

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In the chat, a little burst of fire emojis starts popping off. And the price of Gen Z Quant then immediately collapses. The green line on the price chart turns red and takes a nosedive. And for a moment, the kid again seems shocked at what he's been able to do. Holy fuck! Holy fuck! And then the kid makes it clear. He is not, in fact, so confused. He seems to know exactly what's happening.

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Now, there are three basic ways people garner attention in this world, and it comes down to how much clout the person might have. For the first group, for the people who are cloutless in Cryptoland, Pump.Fun offered a solution. It had a live stream feature, so a no-name new coin creator could try to build a following by basically carnival barking the merits of their meme coin in real time.

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Oh, God.

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Pump.fun eventually took down the livestream function from its website in response to all of this mayhem. Sort of a classic case of, this is why we can't have nice things.

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There was the ill-fated Hoctua coin, which crashed just hours after it launched. And perhaps the most famous or infamous of all the new meme coins was the one launched by President Donald J. Trump.

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Because there's this whole ecosystem of crypto influencers on places like Discord, X, TikTok, YouTube.

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Zeke says there is one key leader whose opinion seems to be valued above all others in the world of meme coins. A man who has taken the joke so far as to helm a controversial new government entity named after that original Doge meme.

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Elon Musk is like the meme coin market mover in chief.

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Now, regardless of which kind of meme coin creator we're talking about, the goal on pump.fun is generally the same. Whether you are a 13-year-old boy or a C-list celebrity or a crypto insider, what you want is for your meme coin to blast off. You can think of the site as a kind of massive launchpad, like a giant Cape Canaveral.

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He extends both of his middle fingers to the camera and utters a line that's become kind of infamous in the crypto world. Thanks for the 20 bandos. Thanks for the 20 bandos. Thanks, in other words, for the $20,000 or so that this group of total strangers on the internet had just transferred right into his account.

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But a lot of it is filled with the skeletal remains of meme coins that have failed to launch.

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Which means they basically have zero buyers.

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But if a coin creator can get enough key opinion leaders on board, they might get some initial price liftoff. Because this whole horde of key opinion followers might hop on the rocket in the hopes that they can hop off before the price collapses.

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The hope for the truest meme coin believers is that their coin will somehow manage to reach escape velocity and make it all the way to the financial moon, maybe even Mars, to join the doges and pepe coins of yore.

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So just like as in a casino, on Pump.Fun, the house also always wins? Yeah. But if you are somehow coming away from all of this with the impression that meme coin millionaires are being minted all the time, Zeke says that is exactly the fear of missing out that fuels this whole market.

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And keep in mind, meme coin trading is a zero-sum game. Every dollar someone makes on a meme coin mathematically has to come at the expense of someone else buying it. Which means that this tiny minority of winners, that 3% of traders, is making their fortunes off the vast majority of meme coin investors.

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In your mind, is this all just a giant casino? Like, is this just like an ancient practice of sometimes irrational gambling, like just updated and put onto the blockchain?

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The kid then stands up, starts tugging at his hair, and just takes a moment to revel in what he's pulled off. And I think maybe the most absurd part of all this is that the kid then goes on to pull this exact same move two more times with two other meme coins he created that very same evening, betting over $50,000 in total.

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In a way, a lot of what's going on here feels like a new twist on the classic pump and dump scheme.

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Has anyone made a greater fool coin?

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And in fact, when we checked the pump.fun registry, there turned out to be no less than 12 competing greater fool meme coins. Half of them with the ticker sign FOOL. If you want to hear what it's like to have your whole life taken over by the meme coin casino, we have another episode coming out next week.

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It's the outrageous tale of how an anonymous street rodent became an internet celebrity, got turned into a political martyr, and eventually was transmuted into a piece of cryptocurrency worth billions of dollars. This episode was produced by Willa Rubin. It was edited by Jess Jang with help from Keith Romer. Fact-checked by Sierra Juarez and engineered by Neil Rauch.

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Alex Goldmark is our executive producer. I'm Alexi Horowitz-Ghazi. I'm Nick Nevis. This is NPR. Thanks for listening.

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And when you take a step back and just think about what's happening here, it's kind of wild, right? We're living at a time where a 13-year-old can create his own cryptocurrency, successfully hawk it to a bunch of strangers on the internet over livestream video, and then rip them off for tens of thousands of dollars. Not once, not twice, but three times in one night.

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All from the comfort of his own home. And all before bedtime. If someone pulled this move on a market like the New York Stock Exchange, they might have had government regulators knocking on the door. But meme coins are kind of a Wild West. And the thing is, what this one kid did is just a tiny glimpse into this much bigger economic story.

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Just one example of a transformation rippling across the internet. There are thousands of these meme coins being launched every single day now, involving everyone from literal children to social media sensations like Hawk Tua or Mudang the pygmy hippo to the president of the United States. It's the kind of thing that makes you wonder, how in the world did we get here?

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Hello and welcome to Planet Money. I'm Alexi Horowitz-Ghazi and I'm joined by freelance reporter Nick Navis.

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Today on the show, the story of the meme coin casino. How a few technological leaps and cultural shifts helped turn a seedy internet backwater into a giant cryptocurrency gold rush. Okay, so in order to tell the story of how we got to this moment, where we are constantly awash in new meme coins, we have to begin at the beginning. And in the beginning, of course, there was Bitcoin.

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But in the years after its launch, there was also this whole wave of often sketchy new Bitcoin copycats. And this is where you start to see this pattern develop that's characterized the world of cryptocurrency ever since. A cycle of grand utopian promises followed by a period of frenzied speculation and outright fraud.

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We're not using his name because he did all this anonymously. The cryptocurrency he created is what's known as a meme coin, which is a kind of joke currency, something that doesn't hold any inherent value besides what other people on the internet are willing to pay for it. The kid named his coin Gen Z Quant. He spent a few hundred dollars to buy up about 5% of the total supply of his new coin.

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The story starts back in 2013 with a guy named Jackson Palmer. Palmer was an Australian product manager at a tech company, and he believed that there was something fundamentally useful about what crypto promised to do. But when he looked around at some of these speculative new cryptocurrencies, he saw that people seemed to be using crypto as a kind of cash grab.

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Basically, some people were running what are known as pump-and-dump schemes.

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As Palmer looked around, he thought crypto was turning into kind of a joke. So why not turn it into an actual joke? He described how he came up with the idea in an interview with our daily podcast, The Indicator, back in 2018.

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Doge, you may remember, was this super popular internet meme built around the image of a dog, a quizzical-looking Shiba Inu. And it was paired with these kind of grammatically challenged captions like, such wow and much amaze.

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For Palmer, Dogecoin was an attempt at convincing the crypto-curious to make more rational investment decisions. But instead, the good people of the internet decided to pull a giant, irreverent yes-and to Palmer's joke coin. They started buying more and more of them. Palmer was surprised, and at first he went along for the ride.

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He and a community of fellow crypto jokesters donated their increasingly valuable Dogecoins to charity. And for a while, things were going well.

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In the years that followed its creation, Dogecoin ended up spawning dozens of copycat cryptocurrencies or copied Doge's, I guess, in this case. But the number of these new meme coins was still limited by the technical expertise someone needed to make one. You needed to be able to essentially copy and tweak Bitcoin's underlying code.

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What do you do when you're not digging into the smarmy back corners of the crypto world?

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Yes, keep them quarantined. Zeke says that first revolution that helped spawn our meme coin filled moment was a cultural one. The one where Dogecoin helped marry the world of memes to the world of crypto. But the second revolution was a technological leap. It came a few years later with the invention of a brand new blockchain called Ethereum.

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And then he also started live streaming on the platform. Somebody else recorded the live stream, which is why in the video you can hear the kid and a couple other voices.

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And this new Ethereum blockchain helped set off a massive surge in new cryptocurrencies starting around 2017 or so. They were called initial coin offerings or ICOs. And these coins were often framed as useful new technologies, cryptocurrencies that would have some sort of real world utility.

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It's Bitcoin for farmers. Yeah.

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You can see that same quintessential pattern playing out again here. An era of utopian promises turning into a whirlwind of fraudful deceit.

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In the video, you can both see the kid's face and a chart showing the coin's price. Within seconds, the list of people buying the coin starts to stream in, and the little green price line on the chart starts shooting upward, like a rocket ship trying to reach escape velocity on its way to the moon. At first, the kid seems surprised. Wait, what? Wait, I'm so confused.

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But then came the third revolution that helps explain how we got to our current meme coin moment. And this one had both a cultural element and a technological one. The cultural part happened around the time of the COVID-19 lockdowns, when a bunch of bored day traders stuck at home started banding together to buy meme stocks. Companies like AMC and GameStop.

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This was the marriage of meme culture and the entire stock market.

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Exactly. But as we have learned in the cyclical history of crypto, number that go up must eventually come down. Which is exactly what happened in November of 2022. That's when it was revealed that the founder of crypto exchange FTX, Sam Bankman-Fried, had been secretly using billions of dollars of customer funds to make massive risky bets.

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Crypto winter, some might call it.

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So how do we go from crypto's dark night of the soul to an era teeming with more meme coins than we can keep track of? And who are the winners and losers of this brazen new world? That's coming up after the break. Okay, so at this point, we've seen the same pattern play out over and over in the world of crypto.

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There's a rush of utopian promises, followed by a speculative rush of shady investments, followed by a sobering collapse as all the sketchy stuff is revealed.

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When crypto exchange FTX collapsed, bringing down the whole crypto market along with it, it was like the ultimate emperor's new clothes moment. Even Sam Bankman-Fried, the person who seemed to be the face of crypto going legit, turned out to have committed fraud to the tune of billions of dollars.

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In light of that, some crypto traders stopped believing in any promise of the technology's underlying value. They started to see it as pure, irreverent speculation.

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But then he gets this kind of devious grin on his face. His cheeks start to get a little flushed. He moves his cursor over to a sell button on the website. And with one click, he cashes out the entirety of his holdings in Gen Z Quan. Some 51 million tokens for a cool $20,000 or so. There's a murmur of surprise from other people watching the live stream.

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Pump.fun is a bit shadowy, but as far as we can tell, it was created in January of 2024 by three entrepreneurs in their early 20s in London. We reached out to Pump.fun, but they didn't get back to us.

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What's the kind of meme coin leaderboard today?

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Fartcoin's going to the moon.

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Pump.fun is a bit shadowy, but as far as we can tell, it was created in January of 2024 by three entrepreneurs in their early 20s in London. We reached out to Pump.fun, but they didn't get back to us.

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What's the kind of meme coin leaderboard today?

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I'm so glad that we're still managing to explain the bewildering moment, even if it's as silly as meme coins. Yeah. It feels like it's becoming more and more impossible to avoid, even if you want to.

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Fartcoin's going to the moon.

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It's like horseshoe meme theory.

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Pump.fun is a place where the newest juvenile inside jokes of the internet can be transformed almost instantaneously into tradable financial instruments. And so you can see the stream of new coins on the site as the cutting edge of what wannabe meme coin millionaires think might go viral. Irreverent internet culture meets the market? Could anything possibly be more planet money than that?

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Let's go right to the edge of making a coin and then hover on the edge.

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Yeah, I mean, our mascot is the squirrel from the t-shirt project.

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Yeah, just type into Google, type in planet money squirrel.

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It's a squirrel with a martini glass.

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Well, there's either animal spirits or there's PM squirrel coin.

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Oh God. We're playing with fire. We could launch a coin that just gets out of our hands.

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We did not, in fact, launch the Planet Money Squirrel coin. Not today, Satan. But it was a shockingly easy prospect. By filling out a few description details and uploading a copy and pasted image from the internet, you too can be the proud slash terrified parent of a new meme coin. But raising that coin to a monstrously profitable adulthood is not so easy.

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This whole question behind crypto the whole time is whether or not there's actual utility to it, whether or not it's actually a kind of utopian world building project, or it's just a kind of nihilistic, irreverent cesspool. And I feel like this moment with meme coins is really like getting to the heart of that question.

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Now, there are three basic ways people garner attention in this world, and it comes down to how much clout the person might have. For the first group, for the people who are cloutless in crypto land, pump.fun offered a solution. It had a live stream feature, so a no-name new coin creator could try to build a following by basically carnival barking the merits of their meme coin in real time.

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Thanks for the 20 bandos. Pump.fun eventually took down the livestream function from its website in response to all of this mayhem. Sort of a classic case of, this is why we can't have nice things.

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There was the ill-fated Hoctua coin, which crashed just hours after it launched. And perhaps the most famous or infamous of all the new meme coins was the one launched by President Donald J. Trump.

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Because there's this whole ecosystem of crypto influencers on places like Discord, X, TikTok, YouTube.

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Zeke says there is one key leader whose opinion seems to be valued above all others in the world of meme coins. A man who has taken the joke so far as to helm a controversial new government entity named after that original Doge meme.

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Elon Musk is like the meme coin market mover in chief.

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Now, regardless of which kind of meme coin creator we're talking about, the goal on pump.fun is generally the same. Whether you are a 13-year-old boy or a C-list celebrity or a crypto insider, what you want is for your meme coin to blast off. You can think of the site as a kind of massive launchpad, like a giant Cape Canaveral.

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But a lot of it is filled with the skeletal remains of meme coins that have failed to launch.

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Which means they basically have zero buyers.

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But if a coin creator can get enough key opinion leaders on board, they might get some initial price liftoff. Because this whole horde of key opinion followers might hop on the rocket in hopes that they can hop off before the price collapses.

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The hope for the truest meme coin believers is that their coin will somehow manage to reach escape velocity and make it all the way to the financial moon, maybe even Mars, to join the doges and pepe coins of yore.

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So just like as in a casino, on Pump.Fun, the house also always wins? Yeah. But if you are somehow coming away from all of this with the impression that meme coin millionaires are being minted all the time, Zeke says that is exactly the fear of missing out that fuels this whole market.

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And keep in mind, meme coin trading is a zero-sum game. Every dollar someone makes on a meme coin mathematically has to come at the expense of someone else buying it, which means that this tiny minority of winners, that 3% of traders, is making their fortunes off the vast majority of meme coin investors.

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In your mind, is this all just a giant casino? Like, is this just like an ancient practice of sometimes irrational gambling, like just updated and put onto the blockchain?

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On the night of November 19th, 2024, this baby-faced kid, he looks around 13 years old, used a new online platform to launch a brand new cryptocurrency into the world. We're not using his name because he did all this anonymously.

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In a way, a lot of what's going on here feels like a new twist on the classic pump and dump scheme.

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Has anyone made a greater fool coin?

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And in fact, when we checked the pump.fun registry, there turned out to be no less than 12 competing greater fool meme coins. Half of them with the ticker sign fool.

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The cryptocurrency he created is what's known as a meme coin, which is a kind of joke currency, something that doesn't hold any inherent value besides what other people on the internet are willing to pay for it. The kid named his coin Gen Z Quant. He spent a few hundred dollars to buy up about five percent of the total supply of his new coin.

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And then he also started live streaming on the platform. Somebody else recorded the live stream, which is why in the video you can hear the kid and a couple other voices.

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In the video, you can both see the kid's face and a chart showing the coin's price. Within seconds, the list of people buying the coin starts to stream in, and the little green price line on the chart starts shooting upward. Like a rocket ship trying to reach escape velocity on its way to the moon. At first, the kid seems surprised.

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Yeah, it's okay.

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Wait, I'm so confused. But then he gets this kind of devious grin on his face. His cheeks start to get a little flushed. He moves his cursor over to a sell button on the website. And with one click, he cashes out the entirety of his holdings in Gen Z Quan. Some 51 million tokens for a cool $20,000 or so. There's a murmur of surprise from other people watching the live stream.

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In the chat, a little burst of fire emojis starts popping off. And the price of Gen Z Quant then immediately collapses. The green line on the price chart turns red and takes a nosedive. And for a moment, the kid again seems shocked at what he's been able to do. And then the kid makes it clear. He is not, in fact, so confused. He seems to know exactly what's happening.

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He extends both of his middle fingers to the camera and utters a line that's become kind of infamous in the crypto world. Thanks for the 20 bandos. Thanks for the 20 bandos. Thanks, in other words, for the $20,000 or so that this group of total strangers on the internet had just transferred right into his account.

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The kid then stands up, starts tugging at his hair, and just takes a moment to revel in what he's pulled off. Yo, yo, yo, yo, what the fuck? And I think maybe the most absurd part of all this is that the kid then goes on to pull this exact same move two more times with two other meme coins he created that very same evening, betting over $50,000 in total.

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And when you take a step back and just think about what's happening here, it's kind of wild, right? We're living at a time where a 13-year-old can create his own cryptocurrency, successfully hawk it to a bunch of strangers on the internet over livestream video, and then rip them off for tens of thousands of dollars. Not once, not twice, but three times in one night.

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All from the comfort of his own home. And all before bedtime. If someone pulled this move on a market like the New York Stock Exchange, they might have had government regulators knocking on the door. But meme coins are kind of a Wild West. And the thing is, what this one kid did is just a tiny glimpse into this much bigger economic story.

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Just one example of a transformation rippling across the Internet. There are thousands of these meme coins being launched every single day now, involving everyone from literal children to social media sensations like Hoctua or Mudang the pygmy hippo to the President of the United States. It's the kind of thing that makes you wonder, how in the world did we get here?

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Hello and welcome to Planet Money, I'm Alexi Horowitz-Ghazi, and I'm joined by freelance reporter Nick Navis.

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Today on the show, the story of the meme coin casino. How a few technological leaps and cultural shifts helped turn a seedy internet backwater into a giant cryptocurrency gold rush. OK, so in order to tell the story of how we got to this moment where we are constantly awash in new meme coins, we have to begin at the beginning.

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But in the years after its launch, there was also this whole wave of often sketchy new Bitcoin copycats. And this is where you start to see this pattern develop that's characterized the world of cryptocurrency ever since. A cycle of grand utopian promises followed by a period of frenzied speculation and outright fraud.

Search Engine

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The story starts back in 2013 with a guy named Jackson Palmer. Palmer was an Australian product manager at a tech company, and he believed that there was something fundamentally useful about what crypto promised to do. But when he looked around at some of these speculative new cryptocurrencies, he saw that people seemed to be using crypto as a kind of cash grab.

Search Engine

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Basically, some people were running what are known as pump-and-dump schemes.

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As Palmer looked around, he thought crypto was turning into kind of a joke. So why not turn it into an actual joke? He described how he came up with the idea in an interview with our daily podcast, The Indicator, back in 2018.

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Doge, you may remember, was this super popular internet meme built around the image of a dog, a quizzical-looking Shiba Inu. And it was paired with these kind of grammatically challenged captions like, such wow and much amaze.

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Yeah, me too. Although I'm already schvitzing. You're schvitzing already? You're schvitzing in mid-March? I don't know what climb my people evolved around, but I still haven't found it yet.

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For Palmer, Dogecoin was an attempt at convincing the crypto-curious to make more rational investment decisions. But instead, the good people of the internet decided to pull a giant, irreverent yes-and to Palmer's joke coin. They started buying more and more of them. Palmer was surprised, and at first he went along for the ride.

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He and a community of fellow crypto jokesters donated their increasingly valuable Dogecoins to charity. And for a while, things were going well.

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Yeah, it's like about the other branch of the internet butterfly effect of the Doge meme. Who would have thought that that would be the meme that has far-reaching legs into American culture? I know. That changed world history? I didn't expect it.

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In the years that followed its creation, Dogecoin ended up spawning dozens of copycat cryptocurrencies, or Dogecoin. copy Doge's, I guess, in this case. But the number of these new meme coins was still limited by the technical expertise someone needed to make one. You needed to be able to essentially copy and tweak Bitcoin's underlying code.

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What do you do when you're not digging into the smarmy back corners of the crypto world?

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Yes, keep them quarantined. Zeke says that first revolution that helped spawn our meme coin filled moment was a cultural one. The one where Dogecoin helped marry the world of memes to the world of crypto. But the second revolution was a technological leap. It came a few years later with the invention of a brand new blockchain called Ethereum.

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And this new Ethereum blockchain helped set off a massive surge in new cryptocurrencies starting around 2017 or so. They were called initial coin offerings or ICOs. And these coins were often framed as useful new technologies, cryptocurrencies that would have some sort of real world utility.

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It's Bitcoin for farmers. Yeah.

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You can see that same quintessential pattern playing out again here. An era of utopian promises turning into a whirlwind of fraudful deceit.

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But then came the third revolution that helps explain how we got to our current meme coin moment. And this one had both a cultural element and a technological one. The cultural part happened around the time of the COVID-19 lockdowns, when a bunch of bored day traders stuck at home started banding together to buy meme stocks. Companies like AMC and GameStop.

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This was the marriage of meme culture and the entire stock market.

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But as we have learned in the cyclical history of crypto, number that go up must eventually come down. Which is exactly what happened in November of 2022. That's when it was revealed that the founder of crypto exchange FTX, Sam Bankman-Fried, had been secretly using billions of dollars of customer funds to make massive risky bets.

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Crypto winter, some might call it.

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So how do we go from crypto's dark night of the soul to an era teeming with more meme coins than we can keep track of? And who are the winners and losers of this brazen new world? That's coming up after the break. Okay, so at this point, we've seen the same pattern play out over and over in the world of crypto.

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There's a rush of utopian promises, followed by a speculative rush of shady investments, followed by a sobering collapse as all the sketchy stuff is revealed.

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When crypto exchange FTX collapsed, bringing down the whole crypto market along with it, it was like the ultimate emperor's new clothes moment. Even Sam Bankman-Fried, the person who seemed to be the face of crypto going legit, turned out to have committed fraud to the tune of billions of dollars.

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In light of that, some crypto traders stopped believing in any promise of the technology's underlying value. They started to see it as pure, irreverent speculation.