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Nick Weaver

๐Ÿ‘ค Speaker
130 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

The duty cycle on a speaker in the home isn't 100% of the time, right?

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

It's on sometimes, it's off others.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

The duty cycle is not that challenging.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

When you look at the network, I mean, even when people aren't home, their networks are under constant use.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

All those other devices, whether it's a streaming stick or a camera or a speaker, sensors, everything

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

your network's always being used.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

And so we had to, we had to spend a lot of time and resources making sure we had a, you know, absolute bulletproof product as we brought to market.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

And then the big piece is, you know, growing sales and distribution.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

So there's marketing.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

We've experimented with a lot of different marketing formats.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

I mean, number one thing is to

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

A, inform consumers that you can actually fix your internet connectivity problems.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

And then second is helping them discover the Eero brand.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

Yeah, we haven't talked about numbers, but yeah, I mean, we've built millions of euros.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

Yeah, so we think about things in terms of how many homes and then how many euros.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

Yeah, yes, certainly well north of 100,000 homes.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

Yeah, so our most popular system is the Eero and two-beacon system.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

That'll cover a two- to four-bedroom home.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

And what you get is you get one unit that plugs right into your cable or DSL modem where your Internet comes in.

SaaS Interviews with CEOs, Startups, Founders
1145 How Eero is Locking Down Distribution Channel for "Home Automation Wars" With $100m

And then you have these smaller units.