Nicky Riordan

Like you're in a Hallmark movie.

They have had these like really great pinpoint moments.

I think they did something like Wimbledon and like, I think they've really just cracked the,

this midpoint between like a high end mall brand, but not quite a designer brand, uh, but still very elevated and sophisticated.

And I, as the recession continues to grow, think that luxury fashion will take a huge hit and a brand like Ralph, Ralph Lauren is very well positioned to be the next big thing because they are not quite at that end of like the luxury price point.

Um,

And have just had like really, really incredible like brand building and world building that I think is really going to get them to like this, the biggest they've ever been.

Number 16, I think that there is going to be a major unemployment crisis next year.

I think we're already in one, but there's some very, very weird stuff going on right now with the way unemployment data is reported.

I've actually thought about making a video on this.

I might do a full one at some point.

where one, the federal government just like didn't for the first time ever decided we're just not going to share the unemployment rate, which is crazy.

Nobody does that when it's good.

You know what I mean?

Like it has to have been some sort of record low.

That is the first thing.

The second thing is that in general, unemployment is like really, really hard to track.

They generally try to estimate it and they try to

use these things and indicators of like, you know, how many more people are signing up for unemployment insurance this month than they were last month or those sorts of things.

However, a very interesting and fascinating thing about this is that sort of data does not count gig work.