Nicky Riordan

I feel like in the beginning for a lot of things, I'm going to use fashion as an example.

Like a lot of creator marketing was like hot people with high follower accounts doing stuff.

You know what I mean?

Like, you know, like an example, no hate to this person, like Vinnie Hacker going to fashion week.

Like, I think Vinny Hagger is probably an extremely nice person.

Again, I'm just using him as an example of, like, he is just a hot guy with a high follower count.

His actual content is, like, gaming and, like, Twitch, right?

Like, nothing about him is fashion.

And I think slowly over time, we're going to see more of, like, the Wisdom K type creators or, like, an Elliot Dupree is somebody that I really love.

Drew Joyner is another creator that I really love.

Nina Leigh, right?

Like, these are people that actually, like,

discuss fashion and study fashion and have takes about that.

They are specialized in what fashion is sort of like being the new version of that or not, not even a new version, but more so like that's where everything's going to go.

Right.

Or like, you know, instead of, of Charlie D'Amelio getting invited to the movie premiere, it's going to be like people who actually review movies.

You get what I'm saying?

Like, I just think everything,

For a long time in the beginning, the way marketing and branding works, as somebody who has worked in a biz org and done all that, influencer marketing jobs,

is like everybody's just trying to look good for their boss, right?