Nicky Riordan

Like you have X amount of spend to get Y amount of impressions.

And it's a very, very easy win if, you know, you send, again, Vinny Hacker.

I'm so sorry.

I don't mean to be like a baby on this poor guy.

But Vinny Hacker to the VMAs, right?

If you do that, will he post a picture on Instagram and will it get 50,000 likes?

And will that look extremely good for the amount of money it costs to send him there?

Absolutely.

Will you look good for your boss and your client and have a killer pitch deck?

Absolutely.

Are those 50,000 people going in to watch the VMAs because Vinny Hacker was there?

Absolutely not.

That is this weird thing that's like with just the way marketing is, you know, like people just have this assumption that like views are good, you know, engagement is good without like

the depth of that connection ever being accounted for a matter or just like, are the people actually watching the thing or liking that thing?

Like the target audience of what this is.

Right.

And I think slowly I have seen a lot more brands and, and people are just friends of mine who work in the industry, like notice that and talk about that.

Right.

Of like, Oh, well like we don't really just like need this thing to be seen by as many people as possible.

We need this thing to be seen by people who are actually like,