Nicky Riordan

interested in buying it or watching the movie or listening to song, whatever.

Right.

Like, and more of that I think is better.

I think it's better to have like a small specialized thing, a group of people than it is to just have like, you know, Alex or all that,

The Oscars, I don't know.

Number 20, I have this theory that fashion brands are going to start developing their own movie studios.

Like what Gucci did with The Tiger that was starring Demi Moore, Keke Palmer, Alex Consani.

We saw that Gentle Monster did The Hunt, which was the horror film with Hunter Schafer.

Granted, there has always been this intersection of fashion and music, right?

Like Jonathan Anderson did all of the costuming for the Challengers movie or Tiffany & Co did all of the jewelry in the new Frankenstein movie.

But I think we're actually going to see fashion houses start to produce and fund and invest in movies.

With product placement, like they do all the costuming and all the wardrobe of the movie and then also do like the entire press tour and of the talent and the actors and everything that they're doing.

This is something that YSL actually started in 2023.

They created something called YSL Productions and started doing exactly this.

Like they help develop and fund and produce costumes.

Movies in exchange for product placement, essentially, like all of the great example was Amelia Perez, which was nominated one of one Oscars last year.

That movie was entirely was from YSL productions and all of the costuming and everything in the film was through YSL.

I think the reason for this is that luxury fashion.

has to be aspirational.

They have to sell you on this idea of like status and fame and wealth.