Nicola

Now, it wasn't just him saying it.

He got a lot of high profile sports people to back this campaign.

He had hired lawyers to send out legal letters.

He hired a crisis management media organization.

to send out, to attack certain articles.

Yeah, I mean, look, and there was a PR campaign.

I mean, that's what you have to remember.

There was full-time PR people.

I mean, we know this, working 24 hours, like working full-time on cleaning Daniel Kinahan's reputation.

He'd hired a number of ex-journalists who had this kind of media crisis management agency.

And

The solicitor's letters went to nearly all major media organizations.

He put out statements.

He put out statements sometimes to the sports media.

At some point, he did a podcast with James English, the podcaster that never appeared.

So he had this whole campaign and it just muddied the waters just enough enough

up until really the sanctions were laid by the US media.

But before that, he had boxing promoters like Bob Arum speak on his behalf.

He had Frank Warren, I think, as well.

Yeah, so...