Nicolas Cole

And when you see each main point, inherently, if you read this, you're like, oh, I've never heard of that loophole, which sells you on reading the actual content. And so if the title doesn't promise you something that is worthwhile, and if the main points aren't tangible enough to show that you're going to deliver on that promise, nobody reads the content.

And when you see each main point, inherently, if you read this, you're like, oh, I've never heard of that loophole, which sells you on reading the actual content. And so if the title doesn't promise you something that is worthwhile, and if the main points aren't tangible enough to show that you're going to deliver on that promise, nobody reads the content.

And so instead, you have all these people that are sitting there and they're like, oh, well, I got to start writing. And they start with the first word and they're like, This is how you save a million dollars. No, I don't like that. I'm going to say a million. No, I don't like that. Here's save a lot of money. No, I don't like that. I don't like that adjective. Wait, I don't like any of this.

And so instead, you have all these people that are sitting there and they're like, oh, well, I got to start writing. And they start with the first word and they're like, This is how you save a million dollars. No, I don't like that. I'm going to say a million. No, I don't like that. Here's save a lot of money. No, I don't like that. I don't like that adjective. Wait, I don't like any of this.

And so instead, you have all these people that are sitting there and they're like, oh, well, I got to start writing. And they start with the first word and they're like, This is how you save a million dollars. No, I don't like that. I'm going to say a million. No, I don't like that. Here's save a lot of money. No, I don't like that. I don't like that adjective. Wait, I don't like any of this.

Wait, I shouldn't be a writer. Like that's what most people do. And they don't even realize that they've dove into the writing before they've made the most important decision, which is what's the promise and how are you delivering on the promise in the main points? Does that make sense?

Wait, I shouldn't be a writer. Like that's what most people do. And they don't even realize that they've dove into the writing before they've made the most important decision, which is what's the promise and how are you delivering on the promise in the main points? Does that make sense?

Wait, I shouldn't be a writer. Like that's what most people do. And they don't even realize that they've dove into the writing before they've made the most important decision, which is what's the promise and how are you delivering on the promise in the main points? Does that make sense?

Sometimes it's intuitive. Oftentimes I will see that there's always people that do a lot of these things accidentally or they do them every once in a while. And my goal is to make them conscious so that as you're writing, you're sitting there and you're like, this is the next thing. This is the next thing, right?

Sometimes it's intuitive. Oftentimes I will see that there's always people that do a lot of these things accidentally or they do them every once in a while. And my goal is to make them conscious so that as you're writing, you're sitting there and you're like, this is the next thing. This is the next thing, right?

Sometimes it's intuitive. Oftentimes I will see that there's always people that do a lot of these things accidentally or they do them every once in a while. And my goal is to make them conscious so that as you're writing, you're sitting there and you're like, this is the next thing. This is the next thing, right?

literally days weeks per year yeah it's no different than when someone's like oh you know it takes me five years to write a book well it's not because the book took you five years it's because you had to make five years of mistakes in order to write it totally okay so you want to you want to keep it pushing yeah we got like 15 20 minutes max Cool. We got it.

literally days weeks per year yeah it's no different than when someone's like oh you know it takes me five years to write a book well it's not because the book took you five years it's because you had to make five years of mistakes in order to write it totally okay so you want to you want to keep it pushing yeah we got like 15 20 minutes max Cool. We got it.

literally days weeks per year yeah it's no different than when someone's like oh you know it takes me five years to write a book well it's not because the book took you five years it's because you had to make five years of mistakes in order to write it totally okay so you want to you want to keep it pushing yeah we got like 15 20 minutes max Cool. We got it.

We're going to compress it in and then we can talk takeaways. So next I'm going to introduce my, one of my favorite frameworks that I've ever come up with. I call it the 10 magical ways. The 10 magical ways are you could reverse engineer 99% of all nonfiction writing back into these 10 ways.

We're going to compress it in and then we can talk takeaways. So next I'm going to introduce my, one of my favorite frameworks that I've ever come up with. I call it the 10 magical ways. The 10 magical ways are you could reverse engineer 99% of all nonfiction writing back into these 10 ways.

We're going to compress it in and then we can talk takeaways. So next I'm going to introduce my, one of my favorite frameworks that I've ever come up with. I call it the 10 magical ways. The 10 magical ways are you could reverse engineer 99% of all nonfiction writing back into these 10 ways.

And the reason that this little list is so powerful is because it is the easiest way to remove any sort of writer's block that happens at every single stage. So the first way to use this is to look at the headline. And this is a great hook, why Reed Hastings banned the word blockbuster, but this is a pretty vague and what I like to call intangible promise. So, and what it means for your startup.

And the reason that this little list is so powerful is because it is the easiest way to remove any sort of writer's block that happens at every single stage. So the first way to use this is to look at the headline. And this is a great hook, why Reed Hastings banned the word blockbuster, but this is a pretty vague and what I like to call intangible promise. So, and what it means for your startup.

And the reason that this little list is so powerful is because it is the easiest way to remove any sort of writer's block that happens at every single stage. So the first way to use this is to look at the headline. And this is a great hook, why Reed Hastings banned the word blockbuster, but this is a pretty vague and what I like to call intangible promise. So, and what it means for your startup.