Nicolas Cole

So when you have a headline, As a default, the easiest container for creating content is to think in terms of chunks of three. So the average 800-word article, give or take, and when I say article, you can post it on Twitter as long form, you can post it on Medium as an article, you can post it on Quora as an answer. I just mean generally that amount of words, right?

This is what it typically looks like. You have your intro, and then you have three main sections. Now, can you have five sections? Yes. Could you have 50 sections? Sure, if you wanted to, right? But generally speaking, 800 words, three sections. The first decision that needs to get made are what are, let's just stick with three here. What are the three things that we are going to give the reader?

This is what it typically looks like. You have your intro, and then you have three main sections. Now, can you have five sections? Yes. Could you have 50 sections? Sure, if you wanted to, right? But generally speaking, 800 words, three sections. The first decision that needs to get made are what are, let's just stick with three here. What are the three things that we are going to give the reader?

This is what it typically looks like. You have your intro, and then you have three main sections. Now, can you have five sections? Yes. Could you have 50 sections? Sure, if you wanted to, right? But generally speaking, 800 words, three sections. The first decision that needs to get made are what are, let's just stick with three here. What are the three things that we are going to give the reader?

and this is something that took me a really long time to understand is that 90% of the value of a piece is the headline and the quality of the three main points. Okay. So I'll give you a really simple example. Let's, let's say the title was how to make your first million dollars or actually here's, here's a better one here. How to save

and this is something that took me a really long time to understand is that 90% of the value of a piece is the headline and the quality of the three main points. Okay. So I'll give you a really simple example. Let's, let's say the title was how to make your first million dollars or actually here's, here's a better one here. How to save

and this is something that took me a really long time to understand is that 90% of the value of a piece is the headline and the quality of the three main points. Okay. So I'll give you a really simple example. Let's, let's say the title was how to make your first million dollars or actually here's, here's a better one here. How to save

million dollars in taxes in 2025 let's pretend this was the headline of our piece and v1 is our sub heads were you gotta learn about money you should hire a CPA and don't be dumb okay let's pretend that's v1 and What so many writers fail to understand is that 90% of the value of the thing gets evaluated just based on this.

million dollars in taxes in 2025 let's pretend this was the headline of our piece and v1 is our sub heads were you gotta learn about money you should hire a CPA and don't be dumb okay let's pretend that's v1 and What so many writers fail to understand is that 90% of the value of the thing gets evaluated just based on this.

million dollars in taxes in 2025 let's pretend this was the headline of our piece and v1 is our sub heads were you gotta learn about money you should hire a CPA and don't be dumb okay let's pretend that's v1 and What so many writers fail to understand is that 90% of the value of the thing gets evaluated just based on this.

So if you saw this headline and then you clicked on this piece and you skimmed these three subheads, you would immediately say to yourself, this is worthless and you would leave. And all of that would happen in less than two seconds, right? The value equation changes dramatically when these main points are even more specific, even more tangible.

So if you saw this headline and then you clicked on this piece and you skimmed these three subheads, you would immediately say to yourself, this is worthless and you would leave. And all of that would happen in less than two seconds, right? The value equation changes dramatically when these main points are even more specific, even more tangible.

So if you saw this headline and then you clicked on this piece and you skimmed these three subheads, you would immediately say to yourself, this is worthless and you would leave. And all of that would happen in less than two seconds, right? The value equation changes dramatically when these main points are even more specific, even more tangible.

I'm not going to sit here and stress test this for 10 different iterations, but just to show the example, it would be something like if you aren't taking advantage of the, I'm sure there's some sort of loophole.

I'm not going to sit here and stress test this for 10 different iterations, but just to show the example, it would be something like if you aren't taking advantage of the, I'm sure there's some sort of loophole.

I'm not going to sit here and stress test this for 10 different iterations, but just to show the example, it would be something like if you aren't taking advantage of the, I'm sure there's some sort of loophole.

right this can easily save you an extra 250k you know you should be taking all money into a personal S corp not an LLC and then subhead number three is there's a program where you can buy section 8 housing and get paid dividends that you can write off against your income okay So those three main points, for example, are significantly more specific and they are significantly more tangible.

right this can easily save you an extra 250k you know you should be taking all money into a personal S corp not an LLC and then subhead number three is there's a program where you can buy section 8 housing and get paid dividends that you can write off against your income okay So those three main points, for example, are significantly more specific and they are significantly more tangible.

right this can easily save you an extra 250k you know you should be taking all money into a personal S corp not an LLC and then subhead number three is there's a program where you can buy section 8 housing and get paid dividends that you can write off against your income okay So those three main points, for example, are significantly more specific and they are significantly more tangible.

And when you see each main point, inherently, if you read this, you're like, oh, I've never heard of that loophole, which sells you on reading the actual content. And so if the title doesn't promise you something that is worthwhile, and if the main points aren't tangible enough to show that you're going to deliver on that promise, nobody reads the content.