Nicolas Cole
speaker
203 appearances
2 recordings
1 series
first heard May 2024
last heard Jan 2025
Nicolas Cole’s voice in public audio — every appearance, attributed to the second.
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He's like, if you know how to do that, and then you apply it to fiction or storytelling, you are 10 times more dangerous than the person who came up in the storytelling world, but has no knowledge of hooks or selling or like, and the difference, and this is part of this other book I'm working on called Writer Career Paths. But if you look at
The best selling nonfiction authors, James Clear, Mark Manson, whatever, they are a tenth of the best selling fiction writers. The IP value is astronomically different. You know, James Clear goes and makes 30 million off Atomic Habits. John Grisham makes 300 million off of legal thrillers. plus the value of his library and IP.
So what is even more interesting is if you think about that bet and you go, I'm gonna go into a sub-genre, I'm going to elevate the experience, I'm gonna flood it with quality volume, you're also not just building Cashflow from book sales or long-term IP value, turning it into series. But you also could break that into its own company. And then a publisher goes, whoa, you built a niche library.
We'll acquire your little publishing house for whatever. So you also have exit potential.
I have no idea, but I'm going to guess it's in the ballpark of like five or 10 X cause you're buying IP. It's gotta be, it's not two X, you know, five to 10 X profit or revenue. I'm going to guess it's probably top line because they care more about the longterm value.
That's a nice round number to use. Let's just say it's 7.28x is the average.
No, dude, I got it even better.
Because I think the real value is you build a niche library and then you train AI on how to write that specific subject.
So it's one thing to go, I, you know, I'm dominating lit RPGs. It's another to go. And I built a 300 page prompt. where AI can create the version of each new book to 80%, and then we only need labor to take it the last 20%. That is not a 5 or 10x acquisition.
And by the way, the total side, maybe people are doing this already, but talk about like a startup idea I would never do, but I think would crush it. I don't understand because romance is the biggest literature category. It literally is 10 times bigger than the next biggest category.
And I don't understand with the explosion of OnlyFans, why the biggest OnlyFans creators aren't partnering with ghostwriters and writing, I'm dead serious.
No, but this is the thing, is that the majority of romance books are women that are literally reading porn at home.
There you go, right? True, true, true. Like, dude, okay, but, like, if you saw, like, the most popular OnlyFans girl be like, here's my tell-all e-book of this experience that I had on OnlyFans, I have to believe that that would do some numbers.
Or you need a, just the rate of revelation could be really high. We need an opening hook. I'm just saying anyway, that's the only startup idea I came with today.
Yeah, the real value is knowing how to exploit the data, not necessarily the data itself.
You know, as like a meta question, I'd be curious to get your take on this, too, is I think the thing with startup ideas like this, what we just talked about is a great example. Like, I actually think that what we talked about with the lit RPG stuff is an amazing idea. But I'm sort of aware that I don't know that I want to be the one to do it, you know. And so when you when you come up with ideas.
The mental model for how do you decide what you want to do or even what you want to put your name on versus you're like, I know that's a great idea and I know that would crush, but I'd rather hire someone or hire a small team to do it.
Maybe even put it under their name or a different name, you know, and like what what is inside your core portfolio, both from like a time and a perception or brand standpoint? And what is under a tangential portfolio that's more distanced from you?
With and like taking the time to do some due diligence and data and be like, we went, we took this idea from the podcast. We researched it. Here are the takeaways. Let's curate it, point people back to the podcast, but also show what we found. That's a great idea.
That's a great idea. It's also, that checks a bunch of the boxes that we've learned with paid newsletters. It's infinitely rewarding. repeatable. It's tied to a financial outcome.
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