Nicolas Cole
speaker
203 appearances
2 recordings
1 series
first heard May 2024
last heard Jan 2025
Nicolas Cole’s voice in public audio — every appearance, attributed to the second.
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Appearances
From Asia.
There's also a big audience there for like manga and comic and things like that. Like your average.
Tell us what the kids are doing.
You know what's another great data point that proves that? Do you remember, this was a couple months ago, but the Instagram CEO went on some podcast and he was like, yeah, the most used feature on Instagram is not the feed, not the Explorer, but it's DM. Because Gen Z and young people are just sending content to each other in their DMs all day. And I had this moment where I was like,
I haven't checked my Instagram DMs in four years. Like what? This is the most used feature?
Okay, so a couple interesting things to tie together. So one is one of the growing trends in gaming is that more and more women are coming into the category. So it used to be, or at least the perception was like 80-20, you know?
I remember the days. 14 on the internet. Yeah. But now it's like 50-50. And so if you pair that with the fact that the majority of book readers and book bingers are female, I think having female-oriented lit RPGs could be a fascinating subcategory and differentiator. Because I was scrolling through, and every single book cover is like, male enters game world, defeats dragon.
Okay, where's the female market in that is interesting. And then a third stat, I can't remember what it is directly, but it's something like Kindle Unlimited subscribers... cause you have a part of the subscription is you can read any book in Kindle unlimited, like for free part of your subscription, basically they read something like eight to 12 plus books a month.
And so like the romance category, these women that are binging these books, they literally will read one of like Colleen Hoover's. She's like one of the bestselling romance novelists. I study everything. I like to know everything about this shit. She's moving like millions of copies. And her readers are literally reading one of her books a week, if not every three days.
So there is tremendous demand. And even the most prolific writers that are just cranking it out. Like what's the fastest you could crank out a book? One a month, maybe one every two weeks. If you're just like, screw everything, just put it out.
So if you pair all that together and go female oriented like main character lit RPGs in Kindle Unlimited multiplied by 100 books with digital product or some sort of subscription on the back end. I don't know, man.
Okay, just to entertain the shiny object, there's part of me that's like, what is the real cost to test that idea? couple grand, couple grand a month maybe. And then you could put out 12 books, like one a month, and you get a year of data. And if you're wrong, you burn, I don't know, 20, 30, 40, 50 grand. If you're right, that's like an entire new business. Because when one of those pops,
what naturally happens is then all of the readers go, well, I really liked that. What are the other books in this subcategory? LTV gets longer or longer. Dude, when you see the math on these books, it's mind blowing.
I mean, there are books as big, and these are like indie authors. They're a conservative, like my book is doing well, could go 20, 30, 40, 50 grand a month. On Amazon, the books that really explode and pop are 100 grand, 200 grand, 300 grand a month. It's nuts.
I think it depends. But I think on average, it probably pops to that for around like three, maybe six months. And then it levels off and hits some sort of plateau. But there are series that and or like even just the author as their whole library. That's like, yeah, I have 50 or 100 books in my library and my portfolio does 200 grand a month.
I think it's not writers that do that. I think it's entrepreneurial people who do that. And then they are just like, and I'm just going to write to fulfill on the demand. But I think the people who are actually talented at writing almost never think about this, which it's like the whole game, you know?
Yeah.
Oh, okay. Sorry. So real quick on that. So this entrepreneur I was talking to, he was also like, for years I've been basically doing this model. He would like find a niche and then put out volume in that niche and capitalize on it. He was like, recently, what I've learned though is you actually don't really care about making money on the book.
And he's like, now we will spend money with advertising to drive more page reads because what the film studios care about is how many downloads and page reads it has. So you might make a hundred grand on a fiction book that does really well, but who cares? Because I could take that IP and turn it around to Paramount and they'll write me a check for $2 million to turn that into a series.
And I was, when he said that, I was like, Like not only is the cash return 10 or 20X if you get it right, but the long-term IP value, dude. And you know what's crazy? And the thing he said to me is he was like, and this requires more time reflecting on, but he was like, you come from the world of, copywriting, ghostwriting, content writing.
Showing 161–180 of 203 · page 9 of 11
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