Nicolas Cole

So here's the next thing. What we're going to do is we're going to take this and we're going to treat it as a template, and then we're going to put this idea inside this template. Now, whenever I show people how to do this, very often writers will say back some version of, A, isn't that stealing? Well, for one, you wrote the first one, so no. But even with other people, isn't that stealing? And no.

you're not stealing the content. You are stealing the architecture, right? So everybody's read the, what is it? Austin Klein's book, steal like an artist, right? This is what that means. So you are stealing the bones of the house, but you're going to design it in a different way. Okay. Second is often writers will say some version of, well, this isn't real writing.

you're not stealing the content. You are stealing the architecture, right? So everybody's read the, what is it? Austin Klein's book, steal like an artist, right? This is what that means. So you are stealing the bones of the house, but you're going to design it in a different way. Okay. Second is often writers will say some version of, well, this isn't real writing.

you're not stealing the content. You are stealing the architecture, right? So everybody's read the, what is it? Austin Klein's book, steal like an artist, right? This is what that means. So you are stealing the bones of the house, but you're going to design it in a different way. Okay. Second is often writers will say some version of, well, this isn't real writing.

Like you're just, you're just taking something that works and then reswizzling it. to which I have to slow down and explain, you don't realize that you are already doing this every single time you sit down to write. You just call it intuition.

Like you're just, you're just taking something that works and then reswizzling it. to which I have to slow down and explain, you don't realize that you are already doing this every single time you sit down to write. You just call it intuition.

Like you're just, you're just taking something that works and then reswizzling it. to which I have to slow down and explain, you don't realize that you are already doing this every single time you sit down to write. You just call it intuition.

But what's really happening is every time you sit down to write, your brain is cycling through previous quote unquote templates that you have seen work, either something you've read and were inspired by or something that you've done already and you received a positive response from. You're like, oh, that hook worked last time. My subconscious is like, maybe I should do that again.

But what's really happening is every time you sit down to write, your brain is cycling through previous quote unquote templates that you have seen work, either something you've read and were inspired by or something that you've done already and you received a positive response from. You're like, oh, that hook worked last time. My subconscious is like, maybe I should do that again.

But what's really happening is every time you sit down to write, your brain is cycling through previous quote unquote templates that you have seen work, either something you've read and were inspired by or something that you've done already and you received a positive response from. You're like, oh, that hook worked last time. My subconscious is like, maybe I should do that again.

So this is already happening. All we're doing is we're just making this conscious. So how do we do this? Well, you take the hook and some hooks, if you pull, it might not be a perfect fit, but we'll do our best with this one. So here, just had a fascinating lunch with a 22-year-old Stanford grad. Smart kid, perfect resume. Something felled off though.

So this is already happening. All we're doing is we're just making this conscious. So how do we do this? Well, you take the hook and some hooks, if you pull, it might not be a perfect fit, but we'll do our best with this one. So here, just had a fascinating lunch with a 22-year-old Stanford grad. Smart kid, perfect resume. Something felled off though.

So this is already happening. All we're doing is we're just making this conscious. So how do we do this? Well, you take the hook and some hooks, if you pull, it might not be a perfect fit, but we'll do our best with this one. So here, just had a fascinating lunch with a 22-year-old Stanford grad. Smart kid, perfect resume. Something felled off though.

He kept pausing mid-sentence, searching for words. No complex words, basic ones, like his brain was buffering. Finally asked if he was okay. His response floored me. This is such a good hook, man. This is such a good hook. Okay.

He kept pausing mid-sentence, searching for words. No complex words, basic ones, like his brain was buffering. Finally asked if he was okay. His response floored me. This is such a good hook, man. This is such a good hook. Okay.

He kept pausing mid-sentence, searching for words. No complex words, basic ones, like his brain was buffering. Finally asked if he was okay. His response floored me. This is such a good hook, man. This is such a good hook. Okay.

Okay. In 2002. Reed Hastings had a meeting with his executives.

Okay. In 2002. Reed Hastings had a meeting with his executives.

Okay. In 2002. Reed Hastings had a meeting with his executives.

And just to show how close we're... I'll try and stick to this as much as possible. Searching for words. Reed Hastings looked out the window and said, we're banning the word blockbuster.