Nicolas Cole
speaker
203 appearances
2 recordings
1 series
first heard May 2024
last heard Jan 2025
Nicolas Cole’s voice in public audio — every appearance, attributed to the second.
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Appearances
So lit RPG, anyway, the takeaway is lit RPGs are catching fire.
New subgenre that's really, really popular now. And this guy that I'm talking to, he's like, what's so interesting about this subcategory on Amazon is that there's way more readers than there are creators. There's a lot more people who want to read lit RPGs than there are people writing it. So I spent an hour and I was just like going through the bestseller list of lit RPGs. And I'm like, wow.
wow, this is a really great example of this niche is starting to grow. The writing quality is pretty low. It's like very indie. The cover design is really low. It's very indie. And if you were to go into that subcategory, but with some money or with some funding and be like, we're going to elevate the writing. We're going to elevate the stories. We're going to elevate the book covers.
We're going to elevate the branding. And then you sort of incorporate all the stuff that we know and talk about where like you had a lit RPG specific newsletter to create that flywheel. You had a paid newsletter. You had like a digital product. Like you created that whole value ladder, but it's all centered around this one very, very, very specific sub genre in Kindle Unlimited.
I see a lot of potential in building super niche, like publishing houses where like, I was even just thinking, just entertaining the idea for us. We're like, what would that take? I would literally take, you could hire a writer. You could pay them because they get to write what they love. You could pay them like five grand, six grand a month, seven grand a month.
They write those stories full-time. Each cover you invest three, four, five grand into. But your upside, because you potentially could own this sub-genre, there are books, just for context, because I have a tool that looks this up, there are lit RPG books right now doing like a quarter million a month.
So there, so there's a tool called publisher rocket and it's made by this guy. This guy owns a website. Talk about an amazing website called, um, the site's called something self-publishing and basically, or, uh, Kindle publishing.com or something. And all he does is talk about publishing via Kindle on Amazon. Super niche, but like really lucrative site.
And he built this SaaS tool where you can type in any book, any subcategory, any anything, and it shows you the search volume. It shows you the average estimated sales of that book. It shows you like keyword competition. So I'm obsessed with this tool. Like once a month, I'll just open it up and be like, what is this book doing? I just want to see.
But the mistake, I think there's two mistakes that people make because people have been doing this where you like look at search volume and then you're like, okay, I'm just going to write a book for this. The mistake that I see is one is the person sees that opportunity and then goes, okay, I'm just going to go write one book for that keyword or that subcategory.
And then I'm going to do it again in a different subcategory and then do it again and then do it again. And you don't ever have density in one. you're just sort of bouncing around to like the next SEO opportunity. Whereas I see more opportunity in going, this subcategory is exploding, lit RPG. I don't wanna just write one book in that category. I wanna write a hundred books in that category.
So you just flood the density of that one subcategory. And then second is when people do this, they're more entrepreneurial than they are like publisher or writerly. So what happens is they identify an opportunity, but then they publish a low quality book with a low quality cover in that subcategory. So even if it makes a little money, it's like, it just looks like it's all the same thing.
Whereas if you spend some time going through these subcategories, you're like, it's really clear. you know, Penguin Random House isn't in this subcategory. So you have an opportunity to go, I'm going to walk in here and essentially look like a major publisher is taking this over, but it doesn't cost that much money.
The reason people don't do it is because most writers don't have the money to do that.
So this is what's so interesting about this subcategory. Great question. Okay, did anyone see, this is totally left wing, but you'll see the connection. Did anyone see that Tucker Max went on Tucker Carlson recently?
Okay, so Tucker Max, the author of I Hope They Serve Beer in Hell, really successful author. I skimmed through the interview. It's like neither one is really my target consumption.
But it popped up in my feed and I was like, okay, let's just see what this is all about. But there was one line in there that really stood out to me where Tucker Max is talking about him publishing his books and he goes, I can't tell you how many people, how many fans have come up to me over the years and said, I've never read a single book.
These are guys, like just guys that want to read about his debauchery. He's like, I've never read a single book cover to cover except for yours. And I thought that was such an interesting example of especially because the majority of readers are female, like two thirds of all readers are female, not male.
But he was a nuts example of writing something that brought a ton of people who weren't reading into that category. And part of me wonders if the same could be true for gaming, because the majority of gaming viewers are male, you know?
I think, so I've seen some interesting stats like all over the board where it's like, yes, but a lot of the reading experience has changed. Like, have you heard of Wattpad?
Which is like the fiction. It's also very like romance driven and stuff, but Wattpad is, is nuts because it's a lot of really young people reading a ton, but it's really low quality writing. But because it's genre specific and it's digital and it's like a different medium.
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