Nicolas Cole

Yep. Okay. So let's, let's actually, we'll, we'll take a small scenic route detour here and let's play this out because this is, this is what I mean when I say, when you understand how these frameworks work, they work for everything and you can use them across any medium. So we're going to take this headline. So, so our taste, we elevated to editor in chief of chat to be tea for the day.

Yep. Okay. So let's, let's actually, we'll, we'll take a small scenic route detour here and let's play this out because this is, this is what I mean when I say, when you understand how these frameworks work, they work for everything and you can use them across any medium. So we're going to take this headline. So, so our taste, we elevated to editor in chief of chat to be tea for the day.

Yep. Okay. So let's, let's actually, we'll, we'll take a small scenic route detour here and let's play this out because this is, this is what I mean when I say, when you understand how these frameworks work, they work for everything and you can use them across any medium. So we're going to take this headline. So, so our taste, we elevated to editor in chief of chat to be tea for the day.

So we're going to take this headline, we're going to put it here, and you go, you know what? I actually, as I'm thinking through this, realize that I don't want this to be necessarily an article. Maybe I want this to be a thread on Twitter. Now we're going to come back to the article because it's very easy to show how all of these things work, but let's play this out as a thread hook, for example.

So we're going to take this headline, we're going to put it here, and you go, you know what? I actually, as I'm thinking through this, realize that I don't want this to be necessarily an article. Maybe I want this to be a thread on Twitter. Now we're going to come back to the article because it's very easy to show how all of these things work, but let's play this out as a thread hook, for example.

So we're going to take this headline, we're going to put it here, and you go, you know what? I actually, as I'm thinking through this, realize that I don't want this to be necessarily an article. Maybe I want this to be a thread on Twitter. Now we're going to come back to the article because it's very easy to show how all of these things work, but let's play this out as a thread hook, for example.

So Greg, do you have a recent viral thread that has a hook that you thought was awesome?

So Greg, do you have a recent viral thread that has a hook that you thought was awesome?

So Greg, do you have a recent viral thread that has a hook that you thought was awesome?

So throw it over. Feed it to me.

So throw it over. Feed it to me.

So throw it over. Feed it to me.

That counts for something.

That counts for something.

That counts for something.

Do you want me to... Yeah, throw it in the chat here. We're going to pull this up.

Do you want me to... Yeah, throw it in the chat here. We're going to pull this up.

Do you want me to... Yeah, throw it in the chat here. We're going to pull this up.

So here's the next thing. What we're going to do is we're going to take this and we're going to treat it as a template, and then we're going to put this idea inside this template. Now, whenever I show people how to do this, very often writers will say back some version of, A, isn't that stealing? Well, for one, you wrote the first one, so no. But even with other people, isn't that stealing? And no.

So here's the next thing. What we're going to do is we're going to take this and we're going to treat it as a template, and then we're going to put this idea inside this template. Now, whenever I show people how to do this, very often writers will say back some version of, A, isn't that stealing? Well, for one, you wrote the first one, so no. But even with other people, isn't that stealing? And no.