Nicolas Cole

speaker

203 appearances 2 recordings 1 series first heard May 2024 last heard Jan 2025

Nicolas Cole’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This AI Writing Hack Made Him Millions (Full Breakdown) · 20 Jan 2025 podcast

Main titles typically lean more clever, not as clear. I've always found that the best main points and subheads are actually more like sentences where you're literally just saying to the reader, you clicked on this title, I'm going to give you all the value in three sentences bolded as subheads.

Whenever you do that, it's so much more likely that the person then gives each section their attention versus if you give them something more vague, stay agile even when growing. They don't really know what they're going to get out of that section, which means they don't give it their attention. Here, we actually like our output even more. Now, if I wanted to clarify this further, I could say,

These aren't bad, but all of these main points are written as vague, clever main points titles. The ones I came up with are in sentence format and are much more tangible, actionable. Can you please come up with five more batches of three main points that are written in sentence format and are as tangible, actionable for the reader as possible.

So this is where you're working with AI in that conversational format. And we might not have time to get to it, so just to sort of skip to the answer. The reason why all this back and forth is so important is because you don't realize that as you're doing this, you are creating all the Lego blocks to go assemble the mega prompt.

So whenever we create prompts for our paid newsletter, right with AI, for example, all of them are the end result of this sort of back and forth with chat GPT or, or back and forth with Claude, right? You're learning what works. You're learning what yields the best output. And then you're basically going back through that entire conversation.

And then you go, now, how can I skip to the end faster next time? How can I just compress all of this into, into one prompt, right? Or one decision. So here, these are more actionable, regularly map out your customer's biggest frustrations like late fees, then eliminate those pain points. Your product stands out on convenience. That's actually a cool, a cool point.

I might consider putting that underneath that main point, right? Run a banned words experiment in which you exclude all direct competitor names during strategic planning. Cool. So you can see how this has improved. And it's improved because we know what to ask for. And we know what to ask for because we've done it manually.

So then just to close the loop and just to sort of complete this for everyone, once you have the three main points, the next thing that you do, and this is what completes the writing, is you go back to the 10 magical ways and you go, so what am I going to give the reader in each one of these sections? So here, lesson one, every founder should ban one word most closely to whatever.

So here, we really like the run a banned words experiment. So we put this here. how do we make this the most valuable we can? Well, we would explain to people the steps of running a banned words experiment, right? So here are the magical ways we're going to go with steps, right? Convenience can be a product differentiator.

Okay, well, if I'm explaining that convenience can be a product differentiator, what might make sense? Maybe some stats might be interesting as to why it can be like proving that, or maybe it's like examples of other companies that have used

um convenience in order to differentiate themselves right and then lesson number three businesses built around guilt empower the customer not alienate them well whenever you're explaining something right maybe here we need some like and here are you know reasons why Here's why that is, right? That's another one of the 10 magical ways.

So this list is insanely powerful because then you just go through each section and you go, all right, here, lesson one, I'm going to give people steps on how to run a banned words experiment. Lesson number two, I'm going to give some stats to back up why this is a thing. And I'm going to give a couple examples of other companies that have done it.

And then lesson three, businesses built around guilt empower the customer, not alienate them. Here are a couple tangible reasons why. We haven't written a single full paragraph or anything, and all the decisions are made. So now when you sit down to write, this isn't hard. You just go, oh, I fill this in in this section. And so then if you were to bring that over to AI, what would you do?

You would literally just articulate what I just said. And then it would come up with a V1, and then you would run it back and do it again. You'd go section by section. You'd be like, lesson one, I think those steps aren't tangible enough. Could you rewrite that in sentence form? You are the editor-in-chief.

I want to end on a meta concept.

Why is paying for education so powerful? And why is paying for education even more powerful in the digital age? Take Ship 30 for 30 as an example, our writing program. In Ship 30, We basically have broken out, I don't know how many, 30, 40, 50 different little writing frameworks. It's like when writing first sentences, do it like this. When writing headlines, do it like this.

When formatting, do it like this. And in the age of AI, every time you buy a course, a book, you listen to a talk, and any sort of education... You are not just learning. What you are doing is you are downloading that little framework into your repository that you can then go leverage with technology.

So there's actually no reason why someone couldn't take Ship 30, take out all 30 of the different frameworks that we give them, and then be able to articulate to AI, hey, when we write first sentences, we want them to be like this. When we write titles, we want it to be like this. And you just increased your own productivity and efficiency and quality of output by 100x for the rest of your life.

And like, Ship 30 is a $350 course, for example. And once that clicked for me, I was like, oh... So you're telling me that I can basically just go spend a fraction of the amount of money buying things that have taken people – it has taken me 12 years to learn how to articulate all of this. 12 years and thousands of articles and thousands of everything, right?

And you can literally just take it, download it into your brain, and then articulate it to AI and yield a very similar output. And that is why paying for education is so fascinating in the digital world.

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