Nicolas Cole

It's like, well, what it means for my startup? Okay, kind of interesting, but how can we make this more interesting or more tangible? And the question to ask is actually, which of these 10 things am I going to give the reader? Am I going to give them tips? Am I going to give them stats? Am I going to give them steps? Am I going to give them lessons? Right?

It's like, well, what it means for my startup? Okay, kind of interesting, but how can we make this more interesting or more tangible? And the question to ask is actually, which of these 10 things am I going to give the reader? Am I going to give them tips? Am I going to give them stats? Am I going to give them steps? Am I going to give them lessons? Right?

It's like, well, what it means for my startup? Okay, kind of interesting, but how can we make this more interesting or more tangible? And the question to ask is actually, which of these 10 things am I going to give the reader? Am I going to give them tips? Am I going to give them stats? Am I going to give them steps? Am I going to give them lessons? Right?

So for example, you know, and three lessons that can be learned from the, what's Netflix's market cap now? Something stupid.

So for example, you know, and three lessons that can be learned from the, what's Netflix's market cap now? Something stupid.

So for example, you know, and three lessons that can be learned from the, what's Netflix's market cap now? Something stupid.

Okay. Why, why did my brain immediately go here? Because again, another framework, big numbers and headlines, big numbers and hooks always perform well. Right.

Okay. Why, why did my brain immediately go here? Because again, another framework, big numbers and headlines, big numbers and hooks always perform well. Right.

Okay. Why, why did my brain immediately go here? Because again, another framework, big numbers and headlines, big numbers and hooks always perform well. Right.

Yep, exactly. Okay. So here's where things get really interesting. And I think that this step that we are about to talk about is the primary skill. It is the primary value. Okay. So we use the 10 magical ways and we clarify, what are we actually going to give the reader? We're going to give them three lessons. It's very simple. Okay.

Yep, exactly. Okay. So here's where things get really interesting. And I think that this step that we are about to talk about is the primary skill. It is the primary value. Okay. So we use the 10 magical ways and we clarify, what are we actually going to give the reader? We're going to give them three lessons. It's very simple. Okay.

Yep, exactly. Okay. So here's where things get really interesting. And I think that this step that we are about to talk about is the primary skill. It is the primary value. Okay. So we use the 10 magical ways and we clarify, what are we actually going to give the reader? We're going to give them three lessons. It's very simple. Okay.

If you don't have clarity over which thing you're giving the reader, guess what? The reader's not going to know. And if the reader doesn't know, they're not going to give you their attention. Okay. So you give them three lessons. Now, here's where it's so simple, it's complicated. If we were to break this into sections, what do we think the three subheads are going to be?

If you don't have clarity over which thing you're giving the reader, guess what? The reader's not going to know. And if the reader doesn't know, they're not going to give you their attention. Okay. So you give them three lessons. Now, here's where it's so simple, it's complicated. If we were to break this into sections, what do we think the three subheads are going to be?

If you don't have clarity over which thing you're giving the reader, guess what? The reader's not going to know. And if the reader doesn't know, they're not going to give you their attention. Okay. So you give them three lessons. Now, here's where it's so simple, it's complicated. If we were to break this into sections, what do we think the three subheads are going to be?

You want to take a guess, Greg?

You want to take a guess, Greg?

You want to take a guess, Greg?

Well, just generally, like the three subheads are going to share three

Well, just generally, like the three subheads are going to share three