Nicolas Cole

Well, just generally, like the three subheads are going to share three

Three lessons, right? It's so simple, it's complicated, right? So this is lesson number one, this is lesson number two, and this is lesson number three. Here's a very simple rule of thumb. If your subheads do not deliver clearly on the promise in the headline, the reader will not take the time to figure it out. Okay.

Three lessons, right? It's so simple, it's complicated, right? So this is lesson number one, this is lesson number two, and this is lesson number three. Here's a very simple rule of thumb. If your subheads do not deliver clearly on the promise in the headline, the reader will not take the time to figure it out. Okay.

Three lessons, right? It's so simple, it's complicated, right? So this is lesson number one, this is lesson number two, and this is lesson number three. Here's a very simple rule of thumb. If your subheads do not deliver clearly on the promise in the headline, the reader will not take the time to figure it out. Okay.

So whatever magical way is in the headline is going to be the thing in the sub heads. Okay. Now the highest leverage decision about the entire piece is what the three lessons are. And this is what so many people misunderstand. Okay. 90% of the value is not in the writing. Okay. It is in the fact that you said, I'm going to give you three lessons.

So whatever magical way is in the headline is going to be the thing in the sub heads. Okay. Now the highest leverage decision about the entire piece is what the three lessons are. And this is what so many people misunderstand. Okay. 90% of the value is not in the writing. Okay. It is in the fact that you said, I'm going to give you three lessons.

So whatever magical way is in the headline is going to be the thing in the sub heads. Okay. Now the highest leverage decision about the entire piece is what the three lessons are. And this is what so many people misunderstand. Okay. 90% of the value is not in the writing. Okay. It is in the fact that you said, I'm going to give you three lessons.

And if those three lessons are, you got to work hard, you got to out-compete, And you gotta care. If those are the three lessons, you wrote a shitty piece. It doesn't matter how many beautiful sentences there are. It doesn't matter how clever your adjectives. Nothing else matters, right? So, editor-in-chief, we gotta come up with the three lessons.

And if those three lessons are, you got to work hard, you got to out-compete, And you gotta care. If those are the three lessons, you wrote a shitty piece. It doesn't matter how many beautiful sentences there are. It doesn't matter how clever your adjectives. Nothing else matters, right? So, editor-in-chief, we gotta come up with the three lessons.

And if those three lessons are, you got to work hard, you got to out-compete, And you gotta care. If those are the three lessons, you wrote a shitty piece. It doesn't matter how many beautiful sentences there are. It doesn't matter how clever your adjectives. Nothing else matters, right? So, editor-in-chief, we gotta come up with the three lessons.

Do we want to come up with them, or do we want Chachapiti to come up with them?

Do we want to come up with them, or do we want Chachapiti to come up with them?

Do we want to come up with them, or do we want Chachapiti to come up with them?

I think that that is the best lens and point of view for all of this. I think that you should always try yourself first and then weigh it against what Chachapiti comes up with and then improve the quality together. That is why I don't defer the writing to AI, I write with AI. Give me some lessons, Greg. And I'll help you improve them if you just say things out loud as they come to you.

I think that that is the best lens and point of view for all of this. I think that you should always try yourself first and then weigh it against what Chachapiti comes up with and then improve the quality together. That is why I don't defer the writing to AI, I write with AI. Give me some lessons, Greg. And I'll help you improve them if you just say things out loud as they come to you.

I think that that is the best lens and point of view for all of this. I think that you should always try yourself first and then weigh it against what Chachapiti comes up with and then improve the quality together. That is why I don't defer the writing to AI, I write with AI. Give me some lessons, Greg. And I'll help you improve them if you just say things out loud as they come to you.

Not alienate them. Okay.

Not alienate them. Okay.

Not alienate them. Okay.

100%. So said differently, my little framework for that is whenever I'm coming up with the main points of a piece, doesn't matter if it's an email, article, Twitter thread, doesn't matter. Once I've come up with all the main points, I then stack rank them in the ones that are most interesting or most compelling.