Nicolas Cole

I mean, there are books as big, and these are like indie authors. They're a conservative, like my book is doing well, could go 20, 30, 40, 50 grand a month. On Amazon, the books that really explode and pop are 100 grand, 200 grand, 300 grand a month. It's nuts.

I mean, there are books as big, and these are like indie authors. They're a conservative, like my book is doing well, could go 20, 30, 40, 50 grand a month. On Amazon, the books that really explode and pop are 100 grand, 200 grand, 300 grand a month. It's nuts.

I think it depends. But I think on average, it probably pops to that for around like three, maybe six months. And then it levels off and hits some sort of plateau. But there are series that and or like even just the author as their whole library. That's like, yeah, I have 50 or 100 books in my library and my portfolio does 200 grand a month.

I think it depends. But I think on average, it probably pops to that for around like three, maybe six months. And then it levels off and hits some sort of plateau. But there are series that and or like even just the author as their whole library. That's like, yeah, I have 50 or 100 books in my library and my portfolio does 200 grand a month.

I think it depends. But I think on average, it probably pops to that for around like three, maybe six months. And then it levels off and hits some sort of plateau. But there are series that and or like even just the author as their whole library. That's like, yeah, I have 50 or 100 books in my library and my portfolio does 200 grand a month.

I think it's not writers that do that. I think it's entrepreneurial people who do that. And then they are just like, and I'm just going to write to fulfill on the demand. But I think the people who are actually talented at writing almost never think about this, which it's like the whole game, you know?

I think it's not writers that do that. I think it's entrepreneurial people who do that. And then they are just like, and I'm just going to write to fulfill on the demand. But I think the people who are actually talented at writing almost never think about this, which it's like the whole game, you know?

I think it's not writers that do that. I think it's entrepreneurial people who do that. And then they are just like, and I'm just going to write to fulfill on the demand. But I think the people who are actually talented at writing almost never think about this, which it's like the whole game, you know?

Yeah.

Yeah.

Yeah.

Oh, okay. Sorry. So real quick on that. So this entrepreneur I was talking to, he was also like, for years I've been basically doing this model. He would like find a niche and then put out volume in that niche and capitalize on it. He was like, recently, what I've learned though is you actually don't really care about making money on the book.

Oh, okay. Sorry. So real quick on that. So this entrepreneur I was talking to, he was also like, for years I've been basically doing this model. He would like find a niche and then put out volume in that niche and capitalize on it. He was like, recently, what I've learned though is you actually don't really care about making money on the book.

Oh, okay. Sorry. So real quick on that. So this entrepreneur I was talking to, he was also like, for years I've been basically doing this model. He would like find a niche and then put out volume in that niche and capitalize on it. He was like, recently, what I've learned though is you actually don't really care about making money on the book.

And he's like, now we will spend money with advertising to drive more page reads because what the film studios care about is how many downloads and page reads it has. So you might make a hundred grand on a fiction book that does really well, but who cares? Because I could take that IP and turn it around to Paramount and they'll write me a check for $2 million to turn that into a series.

And he's like, now we will spend money with advertising to drive more page reads because what the film studios care about is how many downloads and page reads it has. So you might make a hundred grand on a fiction book that does really well, but who cares? Because I could take that IP and turn it around to Paramount and they'll write me a check for $2 million to turn that into a series.

And he's like, now we will spend money with advertising to drive more page reads because what the film studios care about is how many downloads and page reads it has. So you might make a hundred grand on a fiction book that does really well, but who cares? Because I could take that IP and turn it around to Paramount and they'll write me a check for $2 million to turn that into a series.

And I was, when he said that, I was like, Like not only is the cash return 10 or 20X if you get it right, but the long-term IP value, dude. And you know what's crazy? And the thing he said to me is he was like, and this requires more time reflecting on, but he was like, you come from the world of, copywriting, ghostwriting, content writing.

And I was, when he said that, I was like, Like not only is the cash return 10 or 20X if you get it right, but the long-term IP value, dude. And you know what's crazy? And the thing he said to me is he was like, and this requires more time reflecting on, but he was like, you come from the world of, copywriting, ghostwriting, content writing.

And I was, when he said that, I was like, Like not only is the cash return 10 or 20X if you get it right, but the long-term IP value, dude. And you know what's crazy? And the thing he said to me is he was like, and this requires more time reflecting on, but he was like, you come from the world of, copywriting, ghostwriting, content writing.