Nicole Friedman

They go to one of these portals.

They set up, you know, search alerts for their neighborhood or their budget.

And so looking at home listings is often the very first step.

So Compass is trying to promote essentially a different strategy for selling your home.

Compass is telling sellers, you know, widely advertising your home for sale immediately is not the best strategy for everybody.

This is a really contentious issue, and agents are very passionate on both sides.

Brokerages are very passionate on both sides.

This is a huge debate going on in the industry about really what is the right way to sell a home, and how open and transparent should the market be, and who is speaking for consumers.

I mean, in D.C., all the time.

All the time.

Yeah, I see Compass signs all the time.

walking around our neighborhood or just around the city.

And, you know, they have pretty distinctive branding, that black and white logo.

And it seems to suggest that they've really got a huge presence now.

Yeah, definitely.

In D.C., they have a major presence.

But around the country, Compass is the biggest real estate brokerage by sales volume.

And they have really grown rapidly.

So Robert was an outsider to the real estate industry.

He came from finance.