Nicole Friedman
speaker
266 appearances
10 recordings
2 series
first heard Dec 2025
last heard 23 Jun
Nicole Friedman’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 10 in all, peaking in Jun 2026 with 3.
Appearances
And so if a developer is offering something that's maybe untested or a more unusual product, that could cause some of these buyers to think twice.
In this environment where the affordability is really poor, it's very difficult to convince buyers to kind of make that purchase.
I think developers are a little bit more willing to try new things or take chances or find ways to bring that cost down.
And we are seeing that builders are building smaller homes.
They're trying to take out features maybe like a traditional dining room that can kind of keep the home smaller and keep it more affordable.
for that consumer.
And so definitely maybe experimenting, you know, with alternate building techniques or alternate materials is another way that they can hope to appeal to that cost conscious buyer right now.
You know, a home purchase, it is an investment, but it's so much more than that.
You know, it's really, it's your home.
It's where you're going to live.
for many people where they want to raise their families or retire or get married.
And so this is much more a lifestyle decision, an emotional decision, and money is a big part of it, but it is definitely not the only consideration.
A lot of people keep their licenses even if they find work elsewhere because they want to keep a foot in the door.
Maybe the market will pick back up.
NAR does do a survey every year of real estate agents and they ask them if real estate is your only profession.
And in 2025, 71% of real estate agents said that real estate was their only occupation.
And that's the lowest level on record in 20 years of asking this survey question.
More agents are finding work elsewhere or not working full time in the real estate industry.
A lot of people say they're going back to whatever field they came from.
Maybe they were a nurse before or a teacher or they worked in sales or retail, hospitality.
Showing 41–60 of 266 · page 3 of 14
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