Nicole Friedman

He had previously worked at Goldman Sachs.

He had also worked at McKinsey and Lazard.

He was a White House fellow.

He is from California, from the Bay Area originally.

He was raised by a single mother who is also a real estate agent who now works at Compass.

Wow.

Family business.

And, you know, he wanted to found a brokerage that provided excellent technology and support to really help real estate agents grow their business.

And so it's really going from, you know, a big industry player to a giant.

So Compass's argument is that the way things are done today is kind of too rigid and that that doesn't give enough options to sellers.

Phase one is your listing is only shared kind of within the Compass network.

So it's only shared with other Compass agents and their clients.

And it doesn't have to be fully ready for sale.

Maybe you haven't finished cleaning out your house yet or you haven't staged it yet or you haven't taken the professional beautiful photos yet.

But maybe you put some details out there, share them with the other Compass agents and their clients and get some feedback and say, you know, what do you think of this price?

What do you think of how we're marketing it?

Does this seem like the right approach?

And maybe there's a buyer who's willing to buy it right now.

So anybody can find it there, but it's not on the other portals.

And so again, that's a more limited advertisement.