Nicole Friedman

And Compass's argument for this is they say the portals put this data on your listing that you as the seller might not want there.

They say the portals put days on market on the listing, how long it's been on the market.

They put the history of price cuts and that that information helps buyers.

That information doesn't help sellers.

So they say you, the seller, you don't want days on market on your listing.

Phase three is once you're ready, it does go to the full market and it gets advertised everywhere.

But by the time it goes onto the full market, it may already have been on the market for three, four, five weeks, and it may have even come down in price.

But you, the buyer, wouldn't know that because it looks like it just went on Zillow today at zero days on the market.

It would be a sea change for the real estate industry if this really caught on.

If this three-phase marketing strategy continues to catch on, buyers now have to go to more than one place.

They have to go to Zillow, to Compass, and maybe to other brokerage websites.

Maybe they have to look at five or six or seven different websites in order to get a complete picture of everything that's for sale.

Which is a more cumbersome process.

You're really shopping it around.

Yeah.

He is really passionate about this approach and this strategy, and he really believes that this is a positive thing for home sellers, for homeowners.

And he really called out the National Association of Realtors and Zillow.

And he said, NAR, this huge organization, one of the biggest lobbying groups in the country, and Zillow, that these two groups are trying to prevent us from implementing this strategy and that we need to fight back.

A jury decided that the system that had been in place for decades about how real estate agents got paid was a violation of antitrust rules.

Interesting.