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Nicole Friedman

๐Ÿ‘ค Speaker
199 total appearances

Appearances Over Time

Podcast Appearances

The Journal.
Compass vs. Zillow: The Real Estate Wars

I think the general experience for home buyers is that it's stressful.

The Journal.
Compass vs. Zillow: The Real Estate Wars

That's our colleague, Nicole Friedman.

The Journal.
Compass vs. Zillow: The Real Estate Wars

She covers real estate.

The Journal.
Compass vs. Zillow: The Real Estate Wars

It's very expensive to buy a home, especially these days.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Home prices are high.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Mortgage rates are high.

The Journal.
Compass vs. Zillow: The Real Estate Wars

And in a lot of parts of the country, there are still not enough homes to choose from.

The Journal.
Compass vs. Zillow: The Real Estate Wars

The inventory is lower than it was before the pandemic.

The Journal.
Compass vs. Zillow: The Real Estate Wars

And so they're really kind of glued to the listing sites, you know, waiting for a new home to pop up, hoping that this could be the one.

The Journal.
Compass vs. Zillow: The Real Estate Wars

I think for a lot of buyers, that's where they start the process.

The Journal.
Compass vs. Zillow: The Real Estate Wars

If they're thinking about buying a home, even just casually like, oh, is this the year maybe we should buy?

The Journal.
Compass vs. Zillow: The Real Estate Wars

They go to one of these portals.

The Journal.
Compass vs. Zillow: The Real Estate Wars

They set up, you know, search alerts for their neighborhood or their budget.

The Journal.
Compass vs. Zillow: The Real Estate Wars

And so looking at home listings is often the very first step.

The Journal.
Compass vs. Zillow: The Real Estate Wars

So Compass is trying to promote essentially a different strategy for selling your home.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Compass is telling sellers, you know, widely advertising your home for sale immediately is not the best strategy for everybody.

The Journal.
Compass vs. Zillow: The Real Estate Wars

This is a really contentious issue, and agents are very passionate on both sides.

The Journal.
Compass vs. Zillow: The Real Estate Wars

Brokerages are very passionate on both sides.

The Journal.
Compass vs. Zillow: The Real Estate Wars

This is a huge debate going on in the industry about really what is the right way to sell a home, and how open and transparent should the market be, and who is speaking for consumers.

The Journal.
Compass vs. Zillow: The Real Estate Wars

I mean, in D.C., all the time.