Nicole Friedman

speaker
266 appearances 10 recordings 2 series first heard Dec 2025 last heard 23 Jun

Nicole Friedman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
3 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 10 in all, peaking in Jun 2026 with 3.

Appearances

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But in the South and West, we've seen much slower housing markets, even declining prices there.
And that's because there's been more supply of homes for sale in a lot of those markets.
Also, as Pulte Group noted, in the West, there's been more concern about a slowdown in the tech sector, in white-collar job hiring.
And a lot of people are just unwilling to make a big purchase, like buying a home, if they're not confident about their job security.
And then Florida is interesting because it's been one of the slowest markets in the country.
We've seen a lot of inventory for sale in Florida, falling prices.
And so now we're starting to hear from homebuilders and from local real estate agents that there's some pickup and demand in Florida.
And so it's going to be important to watch this spring.
whether we're starting to see a turnaround in that market and if the lower prices there are starting to bring some buyers back.
So this is the major challenge for homebuilders is how to keep their homes affordable for buyers.
And we're definitely seeing an investment in recent years in smaller homes, smaller floor plans that can kind of keep prices lower.
Also, homebuilders have really leaned into incentives.
They're often offering lower mortgage rates for
for home buyers.
So if you look at a big home builder's website, you can often see an advertisement for buy today at maybe a 5% mortgage rate or even under 5%, which is lower than they could get if they bought an existing home.
And so that's a big incentive.
The latest survey from the National Association of Home Builders shows that 2 thirds of home builders were offering incentives of some kind
in February, and about a third of builders cut prices in February.
And this has become a big political topic that the administration is talking to home builders about.
And so the builders are really eager right now to show that they are participating in this process and trying to collaborate with the administration.
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