Nicole Friedman

But maybe you put some details out there, share them with the other Compass agents and their clients and get some feedback and say, you know, what do you think of this price?

What do you think of how we're marketing it?

Does this seem like the right approach?

And maybe there's a buyer who's willing to buy it right now.

So anybody can find it there, but it's not on the other portals.

And so again, that's a more limited advertisement.

And Compass's argument for this is they say the portals put this data on your listing that you as the seller might not want there.

They say the portals put days on market on the listing, how long it's been on the market.

They put the history of price cuts and that that information helps buyers.

That information doesn't help sellers.

So they say you, the seller, you don't want days on market on your listing.

Phase three is once you're ready, it does go to the full market and it gets advertised everywhere.

But by the time it goes onto the full market, it may already have been on the market for three, four, five weeks, and it may have even come down in price.

But you, the buyer, wouldn't know that because it looks like it just went on Zillow today at zero days on the market.

It would be a sea change for the real estate industry if this really caught on.

If this three-phase marketing strategy continues to catch on, buyers now have to go to more than one place.

They have to go to Zillow, to Compass, and maybe to other brokerage websites.

Maybe they have to look at five or six or seven different websites in order to get a complete picture of everything that's for sale.

Which is a more cumbersome process.

You're really shopping it around.