Nicole Friedman

NAR had been lobbied by Compass, which had lobbied it to get rid of the rule, and by Zillow, which had lobbied it to strengthen the rule.

And it was trying to strike a balance that maybe addressed some of the concerns with the rule without getting rid of it entirely.

So this is a threat to Compass because sellers know Zillow.

Everybody knows Zillow.

And so if you go to a seller and you say, hey, I want to be a real estate agent.

I want to list your home.

You know, here's this really cool strategy we have at Compass, the three-phase marketing strategy.

And here's why I think it could be a good fit for you.

And oh, by the way, your home won't appear on Zillow.

The seller is going to say, what?

A lot of sellers, they use Zillow too.

And they know that buyers use Zillow.

And so maybe they like the idea of this three-phase marketing strategy, but not if it's going to mean not appearing on Zillow ever.

How did Compass respond to this rule?

So Compass responded by suing Zillow.

And Compass fought back in court and said that Zillow's rules were hurting Compass.

And so this is currently being fought in the courts.

And we are in the legal process, so it's going to be a while, but we are waiting to see.

Everybody involved says they're speaking for consumers.

Everybody says, you know, their approach is the right one for consumers.